Small Business Tools That (Lucky For Us) Actually Exist!
News
May 2, 2014

Small Business Tools That (Lucky For Us) Actually Exist!

For most large businesses, having a true marketing budget is absolutely necessary. In fact, not only is it necessary… it’s crucial. When a business is spending hundreds of thousands of…
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News
April 25, 2014

What You’ve Been Missing: Golfers

“When you break down all the fluff, there are 2 ways to promote and market your business: dumber, slower, and expensive OR smarter, faster and cheaper,” said David Siteman Garland,…
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How to Tailor Your Marketing Message to Convey the Proper Story
News
March 31, 2014

How to Tailor Your Marketing Message to Convey the Proper “Story”

When it comes to B2B marketing and even B2C marketing, we are repeatedly being forced to find innovative ways to get our message out to the right people in an…
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October 15, 2013

**North Carolina Sponsor Spotlight** – Cape Fear Community College

Cape Fear Community College – Been in the program since 2012Vision Statement:“Cape Fear Community College: Building a future-oriented world-class workforce and a community of lifelong learners in partnership with regional…
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What is Cause Marketing and as a Small Business How Can We Utilize It
News
August 19, 2013

What is Cause Marketing and as a Small Business, How Can We Utilize It?

When the economy began to shift a few years ago, many consumers started to feel differently about how they spend their money. Whether by simply cutting back on their spending…
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News
March 15, 2013

How Can Saying “Thank You” Strengthen Your Business Sales and Negotiation Skills?

Sales and marketing are two things in every business that go hand in hand. However, it is primarily and ultimately the sales team that is responsible for increasing a company’s…
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Cause and Effect for Growing a business
March 5, 2012

Cause and Effect for Growing a business

There is no shortage of theories on how to best market a business and as a business owner, the responsibility for growing the firm lies ultimately with me. I recently…
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