Michigan Sponsor A Highway® Program

Michigan Brand Exposure

24 Hours a Day, 365 Days a Year!

Join the Michigan Sponsor A Highway® Program TODAY and receive positive exposure and branding 24/7. Your signs will capture the attention of your current customers as well as hundreds of thousands of potential customers each day.

Brand Awareness 100,000’s
of impressions daily

Cost-effective 
brand promotion

Positive exposure 
and branding 24/7

Connecting brands
with communities

SUPERCHARGE YOUR BRAND EXPOSURE IN MICHIGAN

Michigan Sponsor A Highway® Program

The Michigan Sponsor A Highway® Program originally launched in 2010 in the Detroit Metropolitan Area and has grown over the years. Today, the program has successfully expanded into Ann Arbor, Grand Rapids, and Lansing.

Average Daily Traffic (ADT) counts reach upwards of 166,000 cars every day on some of Michigan’s busiest roadways (Michigan Department of Transportation). With the average vehicle carrying 1.8 passengers (OAAA), businesses that purchase a sponsorship in these areas are likely to receive over 298,800 impressions every single day.

Michigan Mainline Sign

For each segment sponsored, one litter removal sign with sponsor recognition panel is placed on the shoulder of the highway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measure 60″ x 42″ in size. Sponsor recognition panels measure 52″ x 16.”

Our art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.

DESIGN YOUR SIGN

SPONSOR A HIGHWAY® MICHIGAN

ACCOUNT MANAGER

For more information on sponsorship opportunities in Michigan, please contact your local Account Manager Dan Le.

Phone: 800-200-0003

SEND DAN A MESSAGE

Find our more about Sponsor a Highway® Michigan

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