Massachusetts Sponsor A Highway® Program

Return to Markets

Massachusetts Average Daily Traffic counts (ADTs) reach up to 93,129 cars every day on some of Massachusetts’ busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 168,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other outdoor media!


For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the highway , facing traffic within each two-mile segment. Signs are blue with white reflective letters and measure 60" x 42" in size.

The sponsor recognition panel measures 56" x 20." AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.

Design Your Sign

Looking for information or pricing in a specific area?

Reach out directly to our Account Manager below:

Karen Marden

Massachusetts Account Manager
Phone: 800-200-0003 ext. 353 or 617-391-0741