In 2014, Keep Truckee Meadows Beautiful celebrated 25 years of stewardship in Northern Nevada. KTMB is private nonprofit organization that is supported by individual and community donations that provide an alternative to litter and illegal dumping through community education and cleanup/beautification projects in the Truckee Meadows.


Started by the Biggest Little City Committee, Keep Truckee Meadows Beautiful was founded in 1989 as Western Nevada Clean Communities (WNCC). A clean community was one of the Committee’s major priorities, and they began the Adopt-A-Park program to involve citizens in hands-on volunteer activities to spruce up parks and the Truckee River.

Based on the success of the Adopt-A-Park program, and realizing the entire community would benefit from a year-round focus on the issue of cleanliness, the Committee set about developing a new, separate organization affiliated with Keep America Beautiful and in January 1989, WNCC officially became the organization we know and love today: Keep Truckee Meadows Beautiful (KTMB).

Adopt-A-Park remains a key program, joined by Phone Book Recycling in 1991, the kick-off of the Nevada Keep it Clean Campaign in 1992, KTMB’s Christmas Tree Recycling in 1993, and Adopt-A-Spot roadside litter cleanup in 1994. In 1997, KTMB partnered with the City of Reno to develop a Graffiti Hotline, which later evolved into Reno Direct and the 329-DUMP illegal dumping hotline. A presentation for children developed first by The Trash Lady, Beth Isaef, morphed over the years into the Waste Warriors™ education program.

In 2014, KTMB celebrated 25 years of stewardship in Northern Nevada and are more dedicated than ever to creating a cleaner, more beautiful region through education and active community involvement. All of their programs are geared toward educating the public about the economic and health hazards of litter and illegal dumping; reducing our waste; eliminating trash from our parks, roadways and open spaces; making our community a beautiful and safe place to live; and giving opportunities for residents and businesses to take pride and ownership in their home.



Dedicated to creating a cleaner, more beautiful region through education and active community involvement for 25 years

You can see why Adopt A Highway Maintenance Corporation (AHMC) is proud to work with such an amazing organization. Our mission and our views on litter cleanup and beautification projects are right in line with KTMB and we look forward to all that our future partnership will bring!

Stay tuned for KTMB events that you, your business, your friends and your families can get involved in. We’ll be posting live updates on our Facebook page and blog!

For more information about KTMB visit their website at



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