In a recent article in the Las Vegas Review – Journal, one of Adopt A Highway Maintenance Corporation’s sponsors ( is being recognized for their efforts in revitalizing the downtown area of Las Vegas which has been on the decline for years.

The Downtown Project is an urban renewal drive that is funded by Zappos CEO Tony Hsieh. The program has been providing no-interest loans to small business owners who aspire to follow their passion and flourish in the community.

As the Downtown Project Website states:

“We are a group of passionate people committed to helping to transform Downtown Las Vegas into the most community-focused large city in the world. We are doing that by inspiring and empowering people to follow their passions to create a vibrant, connected urban core.

We’ve allocated $350 million to aid in the revitalization of Downtown Las Vegas. We’re investing $200 million in real estate, $50 million in small businesses, $50 million in education, and $50 million in tech startups through the VegasTech Fund.

We aim to: Bring Together Communities Of Passion.

Community development is more about the people than real estate, so physical spaces should reflect the community’s values. By catalyzing community efforts, we hope to inspire people to follow their passions. And by doing so, we’re helping to build the most community-focused large city in the world…in the city where you would least expect it.”

Hsieh and his people want others in the community to make their own contributions as well. It’s this combination of capitalism and communal values that separates the Downtown Project from other urban renewal programs.

They call it “return on community,” a value much greater than profit.


Zappos has been an active sponsor in the Nevada Sponsor A Highway Program for many years and currently boasts over 170 signs. Their contributions to community improvement and a cleaner environment go unmatched and we want to commend them for their efforts and success!

To read more, follow the article link below:

“Delivering a New Downtown: How two generations of Las Vegas leaders are reshaping the heart of the city”

To learn more about the Downtown Project, you can visit the website below:

For more information about Zappos, you can visit their website at

Join the discussion 2 Comments

  • 178300 141198The book is excellent, but this review is not exactly spot-on. Being a Superhero is much more about selecting foods that heal your body, not just eating meat/dairy-free. Processed foods like those mentioned in this review arent what Alicia is trying to promote. In the event you arent open to sea vegetables (and yes, Im talking sea weed), just stop at vegan. 466351

  • 957214 307796Excellent read, I just passed this onto a friend who was doing some research on that. And he truly bought me lunch since I found it for him smile So let me rephrase that: Thank you for lunch! 721462

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