Easy Ways to Improve Marketing for Small Businesses

A recent article on Forbes listed five easy ways for small businesses to improve their marketing. At Adopt A Highway Maintenance Corporation®, we thought it would be a good idea to share some of our own small business marketing tips.

1. Work Collaboratively

More often than not employees end up focusing solely on their department and their role within the company. This creates a vacuum and is bad for business. It is crucial to create and cultivate a seamless experience for your customer. This is done by having all departments, especially sales and marketing, work collaboratively. In simple terms this means marketing does the preliminary research and plans campaigns while sales acts on marketing’s efforts. It is crucial for sales to provide feedback to marketing, not just to track ROI, but in terms of lead quality and target market response. This will help ensure that campaigns get progressively more effective and marketing’s efforts get more tailored to your specific business objectives.

2. Prioritize your current customers

For small businesses it is crucial to maximize every dollar. Because of this, it is so important to ensure that your current customers are satisfied rather than spending your entire marketing budget trying to attract new customers. If you have found that there are flaws in your customer service department, allocate some of your budget to solving those issues first. Your current customers need to feel valued. A happy customer will lead to good testimonials, referrals, and, as a result, new customers!

3. Research

Subscribe to email updates from different blogs, journals, websites, newspapers etc. This is the most cost effective way to stay up to date with current events, industry changes, and trends. Reading articles and getting ideas written by people outside of your business, is where some of the best marketing ideas come from.

4. Google My Business

Google My Business  is a free way to reach your local target market. Visit google.com and click on “get on google.” You can then set up a business account and your listing will appear on Google and Google Maps when someone searches your business or similar businesses near you.

5. Be Visual

People love visual content, especially on social media! Make sure your website and social media accounts include just as many images and videos as they do text. Having a balance of the two will increase customer engagement and is more likely to convert a page visitor into a customer!