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News
October 30, 2018

The Advantages of Being a Business with a Cause

In 2018, it is paramount for businesses to take a stand and support a cause. However, there are a few common questions that are asked by companies beginning this quest.…
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News
October 23, 2018

Adopt A Highway® Vs. Sponsor A Highway® — What’s the Difference?

At Adopt A Highway Maintenance Corporation® (AHMC) we’re often asked, what’s the difference between sponsoring a highway and adopting a highway? Since this is a common question, it is essential…
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News
October 16, 2018

What it Means to be a Zero Waste Business

If achieving zero waste isn’t a part of your business to-do list, it should be. Waste costs businesses money and symbolizes poor design. As circular thinking is becoming popular, leaders…
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News
October 9, 2018

Three Benefits of Sponsoring a Highway

When you hear about the Sponsor A Highway® Program, you probably assume it is a government-operated program. Don't worry; you will find that this is a common misconception. Since few…
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News
October 5, 2018

Why Branding is Important for Your Business

Branding is a marketing practice in which a business develops a name, symbol or design that refers to a company and makes that company easily identifiable. It is about defining…
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5 Marketing Trends for Small Businesses to look out for in 2017
News
September 27, 2018

5 Marketing Trends for Small Businesses to look out for in 2017

As technology advances, consumer needs evolve, and market share changes… marketing departments are being forced to evolve and re-evaluate their planning and marketing tactics as they go into each New…
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sustainability and success
News
July 31, 2018

Sustainability and Success

You don’t have to operate with zero-waste, a recycling program, and environmentally friendly policies to be a sustainable business. Being a sustainable business means your company is working with conscious…
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B2B Sales
News
July 24, 2018

B2B Sales

Sales drive business, after all, without sales there would be no cash flow. Whether you’re in a B2C or B2B business, the underlying work is still the same- sell something…
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The Future of Out of Home Advertising
News
July 24, 2018

The Future of Out of Home Advertising

Out of Home (OOH) ad spending is predicted to reach $33 billion by 2021, with a $7.7 billion increase in 2017 alone- as reported by OAAA (2017). The industry is…
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Corporate Social Responsibility and Today’s Business Climate
News
July 24, 2018

CSR and Today’s Business Climate

Corporate Social Responsibility (CSR) has been an evolving practice since the early 2000’s. It has now developed into a necessity for any business, regardless of size or industry. CSR creates…
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