Major Media Formats

What Are the Advantages and Disadvantages of Major Media Formats, and How Does Out of Home Media Compare?

What Are the Advantages and Disadvantages of Major Media Formats, and How Does Out of Home Media Compare?

When most businesses consider forms of advertising that may be the best for their company, television, radio, newspaper, magazines, and internet are typically the first types of media that come to mind. While each of these advertising outlets does have its advantages, it’s Out of Home Media that is generally thought of the least, even though outdoor advertising actually reaches nearly every American, and still does not get a proportionate share of ad revenue.