“Cracker Barrel Old Country Store employees have pride in their hometowns. We sponsor many miles of interstate and our guests tell us they appreciate our commitment to the community. This partnership extends our brand of hospitality beyond the rockers on our front porch.”
This quote is from my contact at Cracker Barrel. They have sponsored multiple segments of highway in markets across the United States. Using our program, Cracker Barrel has secured visibility for store locations that may have not had the benefit of visibility on the highways heading towards their stores’ exits. They also have built visibility for their brand as Cracker Barrel Old Country Store expanded into new markets in the western U.S.
Cracker Barrel is one of the largest outdoor advertisers in the country. In this time of social media, they have found this form of advertising continues to keep their visibility high to their potential customers. Highway signage reaches all demographics and keeps the Cracker Barrel name top of mind while rounding out all the other marketing they have in their media mix. They realize they have a captive audience traveling the highways and those drivers need a good meal to keep them going. The benefit of helping keep clean the communities they serve is a wonderful way to round out their presence.
Since 1969, Cracker Barrel has been providing a friendly home-away-from-home for travelers and neighbors alike. The restaurant serves up delicious home-style country food and the authentic old country retail store offers unique gifts. There are more than 600 Cracker Barrel locations in 42 states. They do so much to help keep our nation’s “front porch” clean, let’s be sure to stop by for a delicious meal and thank them for their support!