Back to school season is officially upon us! For colleges and universities, this means another class of millennials preparing to start their higher education journey. Students have so many options for higher education institutions that it can be a daunting task to choose which one to attend. Sure, there the obvious criteria that distinguish each college: educational experience, academic accolades, Greek life, sports teams, campus culture, and university values. But what about Corporate Social Responsibility?
Studies show that millennials and gen Z students are increasingly concerned with how their educational institutions are working to give back to the community and help better the world of future generations. They are constantly looking to be part of something much greater than themselves and prefer to engage with brands that share the same interest.
Colleges, like every other consumer brand, need to demonstrate to their student body that they are not only concerned with their education, but they value their lives outside the classroom. It’s this kind of criteria that is becoming a deciding factor for students when choosing between different universities. Communities look to colleges as their leaders and innovators. Therefore, it is up to them to ensure they are doing all they can to give back. Students, their families, faculty, and staff all want to see deep-rooted community ties that go beyond a monetary donation.
Thanks to the Sponsor A Highway® program, it is easier than ever for colleges to differentiate themselves with this unique CSR opportunity. Schools are able to simultaneously build brand awareness and engage with local communities through roadway beautification efforts.
Some universities that are already participating in the Sponsor A Highway® program include:
- Babson College
- Grand Canyon University
- Berkeley College
- St. Joseph’s College New York
- New York University
- Drexel University
The Sponsor A Highway® program is a proven solution for universities to grow their Corporate Social Responsibility within the community. With enrollment happening year-round, this is a great opportunity to increase millennial support and engagement as they make the difficult and sometimes daunting task of selecting a college. Keep yourself at the forefront by showing them your support within the community.
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N.A. (2015). New Cone Communications Research Confirms Millennials as America's Most Ardent CSR Supporters. CONE. Retrieved from: http://www.conecomm.com/news-blog/new-cone-communications-research-confirms-millennials-as-americas-most-ardent-csr-supporters