Adopt A Highway roadside sponsorship
Sustainability with Adopt A Highway
Grow your business with Adopt A Highway

You Have A Vision.

We Have A Way To Get You There.

Learn how we help businesses just like yours.

CONTACT US TODAY LEARN MORE
Adopt A Highway roadside sponsorship

You Have A Vision.

We Have A Way To Get You There.

Learn how we help businesses just like yours.

CONTACT US TODAY LEARN MORE

Adopt A Highway® has forged relationships with some of the nations most respected brands:

Adopt a Highway Netflix
Sponsor a Highway Dunkin Donuts
Sponsor a Highway client Disneyland
Sponsor a Highway Chick-fil-A
Adopt a Highway Client USC
Adopt a Highway client Jet Blue

Adopt A Highway® has forged relationships with some of the nations most respected brands:

Adopt a Highway Netflix
Sponsor a Highway Dunkin Donuts
Sponsor a Highway client Disneyland
Sponor a Highway ChicFilla
Adopt a Highway Client USC
Adopt a Highway client Jet Blue

Adopt A Highway® has forged relationships with some of the nations most respected brands:

Adopt a Highway Netflix
Sponsor a Highway Dunkin Donuts
Sponsor a Highway client Disneyland

AFFORDABLE OUTDOOR MEDIA

Adopt A Highway® Sponsorship: Build Brand Awareness & Corporate Social Responsibility

Are you looking for a sponsorship solution that delivers guaranteed, continuous brand exposure without the rising costs and privacy issues of digital channels? Adopt A Highway® offers a proven, underutilized out-of-home (OOH) media strategy that builds trust and brand recognition 24/7. When your target customers are literally driving through your service area, your brand needs a physical, recognizable presence.

Stop fighting for fleeting impressions online. Our program ensures superior local business visibility by placing your company's name and logo on high-traffic highway segments, linking your brand directly to environmental stewardship and community commitment. This is the competitive advantage of stability and trust that transforms daily commuters into loyal customers.

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SPONSORSHIP OPPORTUNITIES

How Adopt A Highway® Works

Both Adopt A Highway® and Sponsor A Highway® offer an exciting paid sponsorship opportunity that allows your company name and logo to be seen on the highway’s right-of-way.

We call this unique form of marketing “Building Customer Anticipation.” When travelers see your brand on an Adopt A Highway® sponsor sign, it creates top-of-mind awareness through visibility and frequency. It also reinforces positive impressions when consumers know that you are doing good for the community.

LEARN MORE ABOUT ADOPT A HIGHWAY®

GREEN BENEFITS

Corporate Social Responsibility

At Adopt A Highway Maintenance Corporation®, we help businesses build successful environmental programs through roadside sponsorships. Our Adopt A Highway® and Sponsor A Highway® Programs will give you a smart and effective way to connect your business to environmental change.

EXPLORE ENVIRONMENTAL BENEFITS

A Year in Numbers. Keeping Our Highways Clean.

55700
MILES OF HIGHWAYS CLEANED*
1318995
LBS. OF LITTER
COLLECTED*
146555
BAGS OF LITTER
COLLECTED*
SPONSOR A HIGHWAY TODAY

*Adopt A Highway Maintenance Corporation® Annual Statistics

Leave A Lasting Impression With Adopt A Highway®

Businesses that participate in the Adopt A Highway® and Sponsor A Highway® Programs leave a lasting impression with hundreds of thousands of motorists each day, and millions of motorists each year.

EXCLUSIVITY

EXCLUSIVITY

By sponsoring highways, businesses are granted exclusivity over the only signage permitted to be on specific stretches of highways. This exclusive “ownership” enables them to establish their brand authority over local competitors and strengthen their presence in their service area.

Cost Effective

COST EFFECTIVE

Highway sponsorship is a cost-effective marketing strategy that provides businesses with the lowest cost per impression (CPI) compared to traditional mediums. This makes it an efficient tactic for businesses to promote their brand and maximize their marketing budget.

Place Based

PLACE -BASED

Highway sponsorship enables businesses to target a specific geographic area. This ensures that their brand is seen by people in a specific physical location, making it a valuable tool for businesses operating in a particular region or market.

Always On

“ALWAYS ON”

Highway sponsorship provides businesses with constant visibility in high-traffic areas, allowing them to reach potential customers at all times. This 24/7 exposure helps businesses stay top of mind and enhances brand recall, setting it apart from traditional mediums with specific time slots or limited exposure.

Community Engagement

COMMUNITY ENGAGEMENT

Highway sponsorship gives businesses the opportunity to demonstrate their dedication to the communities they serve by supporting the safety and clean-up of local highways. Such efforts are appreciated by local residents and travelers, resulting in increased loyalty and a positive reputation for the business.

CSR & ESG Benefits

CSR & ESG BENEFITS

Highway sponsorship is a green initiative where part of the fee pays for professional highway cleanup, mitigating litter’s impact on wildlife. Businesses can promote their CSR commitment, appealing to the 89% of Americans who prefer socially responsible companies, and receive litter collection reports to positively impact their ESG score.

Outdoor Advertising Method Comparison

Advertising Method Estimated Cost (CPM) Average Daily Reach Brand Value & Impact
Sponsor A Highway $0.10 – $0.20 30,000 to 200,000+ daily vehicles High brand recall + Corporate Social Responsibility (ESG)
Traditional Billboards $2.00 – $5.00+ Varies by market/location Standard commercial branding
Digital Ads / OOH $10.00 – $20.00+ Impression-based / Rotational High ad-block/skip rates or shared viewing time

Sponsor A Highway

Estimated Cost (CPM)
$0.10 – $0.20
Average Daily Reach
30,000 to 200,000+ daily vehicles
Brand Value & Impact
High brand recall + Corporate Social Responsibility (ESG)

Traditional Billboards

Estimated Cost (CPM)
$2.00 – $5.00+
Average Daily Reach
Varies by market/location
Brand Value & Impact
Standard commercial branding

Digital Ads / OOH

Estimated Cost (CPM)
$10.00 – $20.00+
Average Daily Reach
Impression-based / Rotational
Brand Value & Impact
High ad-block/skip rates or shared viewing time
“
Wayne DuBois, Vice President, Sport Durst Automotive Group

“At Sport Durst, one of our guiding principles is to put our customers and community first. The Adopt A Highway® program represents another building block on that principle as it provides an opportunity for us to contribute to the upkeep and beautification of our roads that our customers travel daily.”

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Geno Caccia, CEO of CACCIA HOME SERVICES

“Here at CACCIA Home Services, we take immense pride in our commitment to the Adopt-a-Highway program. Our dedication goes beyond plumbing and electrical services; it extends to actively maintaining the cleanliness and safety of our local highways. By participating in this program, we not only contribute to the preservation of crucial transit zones but also ensure a safer and more beautiful environment for our Peninsula community.”

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Brooke Kessler, President, ACFEA Central Maryland Chapter

“The Maryland Sponsor A Highway® program provides our organization the opportunity to highlight our mission in support of the government, military, industry and STEM academia. We aspire to increase awareness of AFCEA CMD’s efforts, allowing for greater support to our future STEM leaders.”

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Bruce Wiegan, owner, BNW Builders

“Joining the Beautify Virginia Program is a great way to give back to our community that has supported us by making sure our highways are kept clean.”

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1-800-GOT-JUNK?

“When customers mention seeing our signs we feel that our involvement in the program has created a positive connection to the environment as well as the community.”

“
Brad Davis, Owner, Brian B. Quick

“We at Brian B. Quick are guided by our mission of ‘making lives better than before meeting us.’ It is that same guiding principle that has us involved in Adopt A Highway. With the help of Adopt A Highway, we get a chance to showcase our logo and let the community know we are here to support the mission of safe roads and cleanliness in our neighborhoods.”

Supercharge Your Brand Exposure And Get Noticed

Increase your brand visibility with Adopt A Highway®.
Our signs are up and visible 24 Hours A Day, 7 Days A Week, 365 Days A Year!

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