About the California Sponsor A Highway® Program:

California Average Daily Traffic counts (ADTs) reach up to 365,500 cars every day on some of California's busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 660,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

Return to California      Return to Markets

The Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each two-mile segment. Signs are teal with white reflective letters and measure 42" x 54" in size.

The sponsor recognition panel measures 21" x 45." AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

California Ramps:

Ramp signs are placed along the on-ramp and off-ramp of major highways. They are slightly smaller than a regular sign, with the sponsor panel measuring 30" x 15".

Signs are available on a first-come, first-served basis.

San Francisco DMA
DMA Rank
DMA Population (Adults 18+)
Change 2010-2014
Market Demographics
Median Age
Median Household Income
College Educated
Avg # Household Vehicles
Population Demographic
African American
Hispanic (Ethnicity)
Sources: U.S. Census Estimates 2014; 2010 Census; Scarborough Release 1 2014 Phoenix DMA, Telmar TOPS4TAB Jan 2015


Available Roadways:

  • Interstate 5
  • 280 Freeway
  • Interstate 10     
  • Highway 101
  • Interstate 15
  • Highway 580
  • Interstate 405   
  • Highway 680
  • Interstate 805
  • Interstate 880
  • Interstate 91

Additional roadways are available in certain areas, contact your local account manager for more information.   

*ADT = Average Daily Traffic

Looking for information or pricing in a specific area?

Reach out directly to one of our Northern California Account Managers below:

Brian Szatkowski, Account Manager

Brian Szatkowski

California Account Manager

Phone: 800-200-0003

Email: Brian@adoptahighway.com

Primary Areas:

Sacramento, Bakersfield, Fresno, Visalia, San Luis Obispo, Santa Barbara, Monterey, Paso Robles, San Jose, San Francisco, Oakland, Freemont, Newark, Concord

If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com