About the North Carolina Sponsor A Highway® Program:

North Carolina Average Daily Traffic counts (ADTs) reach up to 169,000 cars every day on some of North Carolina’s busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 304,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

Return to Markets

The Sign:

For each segment sponsored, one litter removal sign with sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measure 72" x 48" in size.

Sponsor recognition panels measure 48" x 24." AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.


Available Roadways:

  • I-95
  • I-40
  • 440
  • 540
  • I-74
  • I-85
  • I-70
  • 485, 85, 277, and 77 in Charlotte

Additional roadways are available in certain areas, contact your local account manager for more information.

*ADT = Average Daily Traffic

Looking for information or pricing in a specific area?

Reach out directly to our North Carolina Account Manager below:


Cindy Totays

Account Manager

Phone: 800-200-0003

Email: CTotays@adoptahighway.com



If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com