About the New York Sponsor A Highway® Program:

New York Average Daily Traffic counts (ADTs) reach up to 226,000 cars every day on some of New York’s busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 407,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

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The New York Thruway Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one-mile segment. Signs are green with white reflective letters and measures 72" x 48" in size. Sponsor recognition panel measures 66" x 18."

Signs are available on a first-come, first-served basis.

New York DMA
1st
16,500,735
2%
DMA Rank
DMA Population (Adults 18+)
Change 2010-2014
Market Demographics
38
$63,877
63%
54%
1.7
Median Age
Median Household Income
Employed
College Educated
Avg # Household Vehicles
Population Demographic
60%
17%
23%
10%
13%
White
African American
Hispanic (Ethnicity)
Asian
Other
Sources: U.S. Census Estimates 2014; 2010 Census; Scarborough Release 1 2014 Phoenix DMA, Telmar TOPS4TAB Jan 2015

 

New York Thruway Roadways:

  • Interstate 87
  • Interstate 287
  • Interstate 95
  • Garden State Parkway

Additional roadways are available in certain areas, contact your local account manager for more information.

*ADT = Average Daily Traffic


Looking for information or pricing in a specific area?

Reach out directly to our New York Account Manager below:

Greg Wooden, Account Manager

Greg Wooden

New York Account Manager

Phone: 800-200-0003

Email: Greg@adoptahighway.com


If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com