About the New York Sponsor A Highway® Program:
New York Average Daily Traffic counts (ADTs) reach up to 226,000 cars every day on some of New York’s busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 407,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!
The New York Sign:
For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the highway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measures 72" x 54" in size, with the sponsor recognition panel measuring at 60" x 15."
Signs are available on a first-come, first-served basis.
New York City Roadways:
- Saw Mill River Parkway
Additional roadways are available in certain areas, contact your local account manager for more information.
Looking for information or pricing in a specific area?
Reach out directly to our New York Account Manager below:
If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or firstname.lastname@example.org