About the New York Sponsor A Highway® Program:

New York Average Daily Traffic counts (ADTs) reach up to 226,000 cars every day on some of New York’s busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 407,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

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The New York City Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measures 72" x 54" in size, with the sponsor recognition panel measuring at 60" x 15."

Signs are available on a first-come, first-served basis.

New York DMA
DMA Rank
DMA Population (Adults 18+)
Change 2010-2014
Market Demographics
Median Age
Median Household Income
College Educated
Avg # Household Vehicles
Population Demographic
African American
Hispanic (Ethnicity)
Sources: U.S. Census Estimates 2014; 2010 Census; Scarborough Release 1 2014 Phoenix DMA, Telmar TOPS4TAB Jan 2015


New York City Roadways:

  • Belt Parkway
  • Grand Central Parkway
  • Bronx River Parkway
  • Van Wyck Expressway
  • Brooklyn/Queens Expressway
  • Jacki Robinson Parkway
  • Bruckner Expressway
  • Whitestone Expressway
  • Cross Bronx Expressway
  • Nassau Expressway
  • FDR Drive
  • Clearview Expressway
  • Long Island Expressway
  • Major Deegan Expressway
  • Cross Island Parkway
  • Laurelton Parkway
  • Henry Hudson Parkway
  • Harlem River Drive            
  • Throggs Neck Expressway
  • Hutchinson River Parkway
  • West Shore Expressway
  • Dr. Martin Luther King
  • Staten Island Expressway
  • Gowanus Expressway
  • Richmond Parkway
  • Mosholu Parkway

Additional roadways are available in certain areas, contact your local account manager for more information.

*ADT = Average Daily Traffic

Looking for information or pricing in a specific area?

Reach out directly to our New York City Account Manager below:

Greg Wooden

New York City Account Manager

Phone: 800-200-0003

Email: Greg@adoptahighway.com

If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com