About the Massachusetts Sponsor A Highway® Program:

Massachusetts Average Daily Traffic counts (ADTs) reach up to 93,129 cars every day on some of Massachusetts’ busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 168,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other outdoor media!

Return to Markets

The Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the highway , facing traffic within each two-mile segment. Signs are blue with white reflective letters and measure 60" x 42" in size.

The sponsor recognition panel measures 56" x 20." AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.


Available Roadways:

  • I-93
  • I-95
  • Route 128
  • Routes 2, 3, 6, 9, 24, 1, 1A
  • Route 495
  • 190 & 290
  • Route 195
  • 91, 291, 391
  • I-84
  • 146
  • 295

Additional roadways are available in certain areas, contact your local account manager for more information.

Looking for information or pricing in a specific area?

Reach out directly to our Massachusetts Account Manager below:

Karen Marden, Account Manager

Karen Marden

Massachusetts Account Manager

Phone: 800-200-0003 or 603-487-2470

Email: KarenM@adoptahighway.com

If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com