About the Maryland Sponsor A Highway® Program:

Maryland Average Daily Traffic counts (ADTs) reach up to 257,000 cars every day on some of Maryland’s busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 463,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

Return to Markets

The Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one mile segment. Signs are reflective white with black letters and measures 60" x 48" in size. A yellow silhouette of the state of Maryland is pictured behind the text along with a yellow border.

The sponsor recognition panel measures 40” x 24". AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure. 

Signs are available on a first-come, first-served basis.

Baltimore DMA
DMA Rank
DMA Population (Adults 18+)
Change 2010-2014
Market Demographics
Median Age
Median Household Income
College Educated
Avg # Household Vehicles
Population Demographic
African American
Hispanic (Ethnicity)
Sources: U.S. Census Estimates 2014; 2010 Census; Scarborough Release 1 2014 Phoenix DMA, Telmar TOPS4TAB Jan 2015


Available Roadways:

  • Interstate 70
  • Interstate 795
  • Interstate 81
  • Route 50
  • Interstate 83
  • Route 100
  • Interstate 95
  • Route 695 Baltimore Beltway
  • Interstate 97
  • MD 32
  • Interstate 270
  • US 29
  • Interstate 495
  • Interstate 595
  • MD 295

Additional roadways are available in certain areas, contact your local account manager for more information.

*ADT = Average Daily Traffic

Looking for information or pricing in a specific area?

Reach out directly to our Maryland account manager below.

Brian Szatkowski, Account Manager

Brian Szatkowski

Maryland Account Manager

Phone: 800-200-0003

Email: Brian@adoptahighway.com

If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com