Adopt A Highway® / Sponsor A Highway® Benefits for your Business:

Alaska Airlines
  • Exclusivity – Sponsor A Highway® is the only way to place your name and logo on the busiest highways in the U.S.
  • Reach – Most highways have a traffic count of more than 50 million cars per year.
  • Brand Awareness – Build your company brand through frequency and visibility!
  • Cost Effective – Inexpensive outdoor exposure, average CPM is $0.20
  • Exposure – Sponsor A Highway® signs are up 24 hours a day, 7 days a week, 365 days a year.
  • Community Relations – Sponsor A Highway® is a great opportunity for businesses to differentiate their brand through corporate social responsibility, as well as give back to the community.

Fill out the form below for more information and one of our Account Managers will contact you shortly.

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Additional Program Benefits:

  • Quality exposure to a huge daily audience
  • Increased brand awareness and name recognition
  • Exclusive sponsorship of segments on the highway
  • The ability to ‘conquest’ your competition
  • Exclusive branding within close proximity to primary locations and highway exits
  • Affordability – our rates are much lower than other forms of outdoor advertising
  • Demonstrating that your company is an environmentally-conscious business
  • Connecting your company’s brand to the beautification of your community

CPM Chart

Impressions and ADT:

Businesses that join the Sponsor A Highway® program leave lasting impressions with hundreds of thousands of motorists each day.

Traffic volume which is referred to as “Average Daily Traffic” or “ADT” ranges across individual states from a low of 35,000 vehicles to a high of 350,000 vehicles per day.

The average vehicle carries 1.8 passengers per car.

That's 63,000 to 630,000 impressions EACH DAY!

That's less than $.20 PER IMPRESSION!