Adopt A Highway® / Sponsor A Highway® Benefits for your Business:
- Exclusivity – Sponsor A Highway® is the only way to place your name and logo on the busiest highways in the U.S.
- Reach – Most highways have a traffic count of more than 50 million cars per year.
- Brand Awareness – Build your company brand through frequency and visibility!
- Cost Effective – Inexpensive outdoor exposure, average CPM is $0.20
- Exposure – Sponsor A Highway® signs are up 24 hours a day, 7 days a week, 365 days a year.
- Community Relations – Sponsor A Highway® is a great opportunity for businesses to differentiate their brand through corporate social responsibility, as well as give back to the community.
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Additional Program Benefits:
- Quality exposure to a huge daily audience
- Increased brand awareness and name recognition
- Exclusive sponsorship of segments on the highway
- The ability to ‘conquest’ your competition
- Exclusive branding within close proximity to primary locations and highway exits
- Affordability – our rates are much lower than other forms of outdoor advertising
- Demonstrating that your company is an environmentally-conscious business
- Connecting your company’s brand to the beautification of your community
Impressions and ADT:
Businesses that join the Sponsor A Highway® program leave lasting impressions with hundreds of thousands of motorists each day.
Traffic volume which is referred to as “Average Daily Traffic” or “ADT” ranges across individual states from a low of 35,000 vehicles to a high of 350,000 vehicles per day.