About the Texas Sponsor A Highway® Program:

The Texas Department of Transportation (TxDOT) and Texas Sponsor A Highway® (TSAH) have recently partnered to develop the start of a brand new corporate Sponsor A Highway Program® that is now open and available for sponsorship in the state of Texas!

After months of hard work and collaboration by both TSAH and TxDOT, a brand new corporate Sponsor A Highway® program and Wildflower Reserve Sponsorship Program have emerged and are available for immediate sponsorship!

Not to be confused with the Texas “Adopt-A-Highway” volunteer program, Sponsor A Highway® gives businesses and organizations the opportunity to sponsor roadside maintenance in exchange for a monthly fee.  A businesses’ sponsorship will include a recognition panel on a Sponsor A Highway® sign with their company name and logo that is placed directly alongside some of Texas’ busiest roadways in one-mile increments.

Sign locations will be available in five major metropolitan cities including Austin, Fort Worth, Dallas, Houston, and San Antonio where the demand is high and availability won’t last long! Signs are available on a first come, first-served basis.

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The Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one-mile segment. Signs are blue with white reflective letters. The Texas Sponsor A Highway® signs are unique because they represent our partnership with Don't mess with Texas® showing the logo and Texas flag.

The sponsor recognition panel measures 56" x 20". AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

Dallas/Fort Worth DMA
DMA Rank
DMA Population (Adults 18+)
Change 2010-2014
Market Demographics
Median Age
Median Household Income
College Educated
Avg # Household Vehicles
Population Demographic
African American
Hispanic (Ethnicity)
Sources: U.S. Census Estimates 2014; 2010 Census; Scarborough Release 1 2014 Phoenix DMA, Telmar TOPS4TAB Jan 2015


Dallas Roadways:

  • 12
  • 20
  • 30
  • 35E
  • 45
  • 67
  • 75
  • 78
  • 114
  • 175
  • SR183
  • 287
  • 380
  • 635

Additional roadways are available in certain areas, contact your local account manager below for more information.


Fort Worth Roadways:

  • 20
  • 30
  • 35W
  • 121
  • 170
  • 287
  • 360
  • 820

Additional roadways are available in certain areas, contact your local account manager below for more information.

*ADT = Average Daily Traffic

Looking for information or pricing in a specific area?

Reach out directly to our Dallas / Fort Worth Account Manager below:

Andy Hoover, Account Manager

Andy Hoover

Dallas / Fort Worth Account Manager

Phone: 800-200-0003

Email: AHoover@adoptahighway.com

If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com

*Don’t mess with Texas® is a registered trademark and service mark owned by the Texas Department of Transportation (TxDOT). Don’t mess with Texas® may not be used without permission from TxDOT.