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Colorado Sponsor a Highway Program

How does Adopt A Highway sponsorship work in Colorado?

In Colorado, businesses can sponsor available highway segments through AHMC. AHMC’s trained professional crews perform the litter removal, and the business receives recognition on an approved sponsor recognition sign or panel under the applicable state program. Availability, sign rules, pricing, and terms vary by market and location. Request a quote for the segment you are considering.

Brand awareness
on Colorado roads

Professional 
litter removal

Around-the-clock 
roadside presence

Connecting brands
with communities

Sponsor a Highway in Colorado

Colorado Sponsor a Highway Program

Traffic varies by roadway and location. Sponsor recognition builds through repeated presence on routes people travel regularly.

Colorado Sponsor A Highway

Colorado Mainline Sign

For each segment you sponsor in Colorado, one litter removal sign with a sponsor recognition panel will be placed on the shoulder of the highway, facing traffic within each one-mile segment. Your sign will be blue with white reflective letters and measure 60″ x 48″ in size. Your sponsor recognition panel will measure 54″ x 18.”

Our art department works with you on a sponsor recognition panel showing your approved company name and primary logo.

Available sponsorship locations can be taken, so a location that is open today may not remain available.

Colorado Ramp Sign

Ramp signs are placed along the on-ramp and off-ramp of major highways. They are slightly smaller than a regular sign, with the sponsor panel measuring 34″ x 14″.

Available sponsorship locations can be taken, so a location that is open today may not remain available.

Colorado sponsorship questions

How much does it cost to sponsor a highway in Colorado?
There is no single published price for Colorado. Sponsorship is priced by quote for each segment. Pricing and terms vary by market and location. Request a quote for the segment you are considering.

How long is a sponsored highway segment in Colorado?
Each Colorado sponsorship covers a one-mile segment. One litter removal sign with your sponsor recognition panel is placed facing traffic within each segment.

What does a Colorado sponsor recognition sign look like?
The Colorado sign is a blue sign with white reflective letters measuring 60″ × 48″, and your sponsor recognition panel measures 54″ × 18″. The panel shows your approved company name and primary logo, and our art department designs it with you. Ramp signs may be available at select locations, with a sponsor panel of 34″ × 14″.

How often is a sponsored highway segment cleaned in Colorado?
Under CDOT’s Clean Colorado program, sponsored highway and interstate sections are cleaned either 12 or 26 times per year, depending on the sponsorship. Eligible ramps, rest areas and chain-up stations are cleaned at least 12 times per year.

Who administers Colorado’s Sponsor a Highway program?
Colorado’s Clean Colorado sponsorship program is a Colorado Department of Transportation program administered in partnership with Adopt A Highway Maintenance Corporation. AHMC provides the sponsorship, sign-installation and litter-removal services for participating sponsors.

GET A QUOTE

Find out more about the Colorado Sponsor a Highway Program

Complete the form below to request further information:

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