About the Colorado Sponsor A Highway® Program:

Colorado Average Daily Traffic counts (ADTs) reach up to 261,000 cars every day on some of Colorado's busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 470,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

Return to Markets

The Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each one-mile segment. Signs are blue with white reflective letters and measure 54" x 42" in size.

The sponsor recognition panel measures 50" x 21." AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

Colorado Ramps:

Ramp signs are placed along the on-ramp and off-ramp of major highways. They are slightly smaller than a regular sign, with the sponsor panel measuring 33" x 15".

Signs are available on a first-come, first-served basis.


Available Roadways:

  • I-70
  • I-25
  • I-225
  • I-470
  • SH-24
  • SH-78
  • SH-83
  • SH-93
  • SH-94
  • US-6
  • US-50
  • US-85
  • 36
  • 76
  • 265
  • 270 and 270B
  • 285
  • 287

Additional roadways are available in certain areas, contact your local account manager for more information.   

*ADT = Average Daily Traffic

Looking for information or pricing in a specific area?

Reach out directly to our Colorado Account Manager below:

Laura Priest, Account Manager

Laura Priest

Colorado Account Manager

Phone: 800-200-0003

Email: Laura@adoptahighway.com

If an area or roadway you're interested in is not listed, please call or email us at 800.200.0003 or info@adoptahighway.com