In a recent article published by Huff Post, the author Melinda Emerson goes through 10, very well thought out pieces of advice for small businesses as they venture into the New Year. Being that Adopt A Highway Maintenance Corporation® is also a small business, many of these tips applied to us as well and we wanted to share!
As many business professionals know, planning for the upcoming year begins long before January 1 and these tips are a great way to get started!
1. Revisit Your Business Plan
If it has been a while since you examined this critical document, now's the time to get to it. Review it to ensure it's still aligned with your current company goals. Change what needs changing. And if you never had one, usewww.enloop.com to develop one online for free.
2. Set Your Business Resolutions
New Year's resolutions are not all about losing weight. It is beneficial to lay out what you want for your business in the coming 12 months. Be specific, so you can actually measure results and see whether you accomplished them by year's end.
3. Build a Promotions Calendar
Sit down with a calendar and start looking at all the holidays or events you want to build promotions around. This will give you ample time to plan your social media updates, blog posts, advertising campaigns, etc.
4. Consider Your Hiring Needs
If your business is getting increasingly too busy for you to run with a skeleton crew, start planning your hiring strategy for 2015. Consider temps, freelancers, virtual assistants, and part-timers as alternatives to full-time employees if your budget is tight.
5. Invest in Technology
If you've been putting off that computer or software purchase, now's the time to go ahead with it. You'll be more efficient, if you have a computer that doesn't take an hour to load. Also, if you want to reduce your taxable income, you need to spend money before 2014 rolls away.
6. Create a Conference Plan
Attending conferences and industry trade shows can be so beneficial for you as a business owner. Not only can you meet others in your field (or potential customers) but you also learn from leading experts. Do some digging to see what's available to attend in 2015, and put them on your calendar.
7. Reassess Your Online Brand
Google yourself! Is it time for a new headshot or website refresh? What worked for you in terms of marketing this year? This is a great time to tweak your online strategy so that you identify the tools that helped your business grow, and cut back on those that don't.
8. Get Organized
If you're like a lot of business owners, your desk is cluttered, and so is your desktop. Spend a few hours throwing away and shredding things you don't need and organizing your computer files by year, i.e. Contracts 2015. It will make things easier to find. I guarantee you'll feel more together come January.
9. Refresh Your Employees' Skills
If you do have staff, now's a fantastic time to offer supplementary training to refresh their skills or give them new ones. Maybe they're not all using your customer relationship management software. That's the perfect topic for training.
10. Get Smarter
Your employees aren't the only ones who could learn more. If the end of the year is quiet for you, build in reading time. Read industry blogs, books, magazines, and anything else you can get your hands on to be on top of the trends in your industry.
To read the full article, follow the link here.