On July 2, 2014, JetBlue announced a new partnership with the Surfrider Foundation, a non-profit organization that is dedicated to the protection and enjoyment of the world’s oceans and beaches. As part of its partnership, Jet Blue will provide the Foundation with air travel to help support cleanups and conservation work throughout the U.S., Caribbean, and Latin America.
Nearly 75% of JetBlue’s destinations are on or near shorelines that support local economies. JetBlue is the leading airline in the Caribbean, a region that makes up one-third of the airline’s route network. It is crucial that the environmental health and natural appearance of these destinations continue to be preserved as it has a direct impact on the company’s core business.
"Too often business and media position sustainability and profit against each other," said James Hnat, general counsel, JetBlue Airways. "At JetBlue, we know that part of customer demand for our product is directly tied to the appeal of clean beaches and oceans. They are often the main draw for many destinations. This partnership with the Surfrider Foundation is an example of how a business can protect profit by protecting nature."
JetBlue operates in many of the destinations in which the Surfrider Foundation has active Chapter volunteers, therefore making it easy for the major corporation to support the Foundation’s mission and desire to protect ocean and beach environments. In addition, JetBlue’s sustainability team is focusing on connecting revenue with conservation, proving that corporate responsibility does pay dividends.
Their partnership is unique and poses a lot of positive opportunities for both JetBlue and the Surfrider Foundation. Programs like this hit very close to home when it comes to Sponsor A Highway and Adopt A Beach, because just like Jet Blue, our partners and the businesses supporting these programs are ultimately the reason we have a cleaner and safer environment around us.
Property values improve, roadways are clear of litter and debris, children can play on clean and safe beaches, and tourist destinations are maintained and kept beautiful. We hope to see more partnerships like this in the future!
About the Surfrider Foundation:
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.
ABOUT JETBLUE AIRWAYS
JetBlue is New York's Hometown Airline, and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean, and Latin America with an average of 850 daily flights. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit JetBlue.com.
To read the full press release visit The Cause Marketing Forum’s website or follow the link here.