If you are unfamiliar with IEG, Inc., they are a great resource for keeping up to date with the latest industry trends that have a direct affiliation to corporate sponsorships and sponsorship spending. AHMC is subscribed with IEG and refers to their website frequently for getting good, current, useful, practical, and relevant information as we learn, grow, and move forward as a company. Their expertise even extends further to cover topics such as branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, and strategic philanthropy to name a few.
This month, IEG released an article on their “IEG Sponsorship Report” about the Automotive Industry breaking down which auto manufacturers are spending the most on corporate sponsorships and how much of their sponsorship budgets are being spent where.
In the sponsorship world, there are a lot of different areas in which businesses can allocate their spending. Some of these different areas include sports, entertainment, causes, arts, festivals, and events. This could be anything from sponsorship of a specific sporting event or athlete to sponsorships that support environmental causes and programs like Sponsor A Highway.
Below we created a chart using some of the information that IEG published to show which auto manufacturers are spending the most in which sponsorship categories.
As you can see, General Motors and Toyota are the top spenders on sponsorships in the auto industry, and the sports category by far dominates any other category that auto manufacturers invest in.
What does this information tell you?
With so many different ways to invest your company’s advertising dollars, statistics like these one again show that sponsorship spending is on the rise. While the “Causes” category may come in a close third, the ever pressing subject of corporate social responsibility and sponsorships for the betterment of our communities and environment are a great example of how Sponsor A Highway is an inexpensive and proven method of advertising THAT WORKS for your business.
Think about what your advertising and marketing goals are for the future and consider the opportunities that lie in sponsorships; especially those that go toward a great cause, improve our communities, environment, and can help brand your business through effective methods of corporate social responsibility.