Out of Home Advertising Has Started off Strong in 2013!

In this month’s edition of Out Of Home Magazine, one article discusses the success that Out of Home Advertising has experienced in the start of 2013, and we thought it was a great article to share!

Out of Home (OOH) Advertising revenue rose 4.5% in the first quarter of 2013 compared to the same period last year in 2012. According to the Outdoor Advertising Association of America (OAAA), revenue from the first quarter totaled $1.5 billion and the increase has showed steady positive revenue growth over the last three years for OOH and the industries investing in it.

Much to our surprise, Misc. Services & Amusements recorded the highest revenue dollar growth leading Out of Home spending each quarter. In regards to a more general positive trend in the US economy, the largest percentage growth happened in Retail, Restaurant, and Automotive. In fact, this is the first time in three years that the automotive industry has made its way back into the Top 10 list of OOH spending!

Advertising Expenditures

While Out of Home is typically considered one of the older and more traditional forms of advertising media, the above revenue estimates include billboard, street furniture, transit, alternative, and cinema advertising, as well as digital platforms for advertising spending… All of which show the ways that OOH has evolved over the years to become more dynamic and provide endless creative possibilities for those that are utilizing it.

Industries are beginning to look at OOH as a less traditional form of advertising and are now embracing it as a new and innovative way to increase business which explains the substantial increase in revenue at the start of 2013. Hopefully these numbers will keep growing as OOH continues to evolve in the years to come.

You can read the entire July Edition of Out Of Home Magazine by clicking here.

(see chart below)