Google Webmaster Guidelines
With well over 1 billion websites on the internet, it can be a daunting task to figure out the best tactics to ensure your target customer is finding your website. There are many tricks out there that might seem like a shortcut in driving web traffic, but be forewarned! Google, among other search engines, is constantly editing their guidelines to ensure that users are only directed to websites that give them optimal online experience.
What Does This Mean?
In simple terms, this means that if Google catches you violating their guidelines they will bump your website’s ranking down on their search results page or remove your website all together. Some of these violations include participating in link schemes, loading your pages with keywords that are not relevant to your website, creating pages that install Trojans or badware, sneaky redirects etc.
The main thing to think about when contemplating different techniques to increase web traffic is: “will this improve my customer’s experience on my website?” If the answer is no, don’t do it. Your website is most likely your customer’s first impression of you. Because of this, you want to make sure that you are providing them with a hassle-free experience. For small businesses that are looking to outsource Google SEM and AdWords services, make sure the company you go with is reputable. Don’t forget to ask them if they have ever had a webmaster guideline violation.
Google also monitors content spamming. If you have any doubts that your content might be violating Google’s guidelines, they provide all the answers on their Content Guidelines page.
Search Engine Marketing can be a tricky thing to navigate. Overall, businesses should continuously tailor their websites to optimize customer experience, which is what Google’s guidelines are set in place to do.
For more information on Google Webmaster Guidelines click here