**SPONSOR SPOTLIGHT** - Zwanger-Pesiri Radiology

Zwanger Pesiri Radiology has been a long time participant of the Adopt A Highway® program sponsoring many signs in the Long Island and New York City area. Their generous concern for their patients and the community dates back to 2008 when they sponsored their first sign along the highway. Because of their commitment and belief in the program Zwanger Pesiri Radiology continues their conviction by adding six new signs on 2016!  

History of Zwanger-Pesiri Radiology

In 1953, Dr. Jerome Zwanger founded his radiology practice to provide physicians and patients on Long Island with modern medical diagnostics in a caring and compassionate environment. He began the practice out of his house, which was located where the current Massapequa office now lies.

He began a partnership with Dr. E.J. Pesiri in 1958, which continued until July of 2001, when Dr. Pesiri retired. Dr. Zwanger continued to practice part-time until he retired in June 2008.

For 60 Years

Zwanger-Pesiri has been establishing the standard in radiology with an unmatched level of patient-centered care, research, education, and commitment to the community. Now headed by Steven L. Mendelsohn, M.D. and Susan Zwanger-Mendelsohn, M.D., Zwanger-Pesiri has surpassed every hospital, every health system, every multi-specialty practice, and every outpatient radiology facility in virtually every facet of radiology. This commitment begins with the patient’s first interaction with the scheduling staff and continues through to the very last communication with the billing specialists.

Zwanger-Pesiri's knowledgeable team of caring professionals is dedicated to providing state-of-the-art radiological services with a level of care unmatched in the industry. 

Community Commitments

In 2009, Zwanger Pesiri Radiology launched a program called Give Back Sundays, which provides radiological services at no charge to disadvantaged and uninsured Long Island residents. Their entire program is staffed by volunteers, including radiologists, technologists, receptionists, etc. Their goal is to inspire more people to help each other on Long Island.

Services Provided

  • MRI
  • Low-dose CT
  • Women's Imaging
  • Molecular Imaging
  • Biopsy
  • Fluoroscopy
  • Ultrasound
  • Digital X-ray

For more information please visit www.zwangerpesiri.com

Erin Marchesano

Marketing Communications Manager, 1211 E. Dyer Road, Suite 110, Santa Ana, CA 92705, United States

My experience in marketing began when I was in college where my primary focus in school was actually graphic design. At that time it was a general requirement that fine arts students also took marketing and advertising classes to better acquaint ourselves with how they all go hand in hand. Interestingly enough, by the end of my college career I had actually become more immersed in the world of marketing and advertising than in my original point of study. While I’d like to think of myself as a marketing "expert" where I stand in my professional career today, I do believe that professionally we never really stop learning, nor do we want to. I have always appreciated the need for continued education because I find it to be fundamental in advocating great ideas that can result in positive and successful business growth. It’s exciting to have a creative edge in my line of work, but I love absorbing new information and methods that are unfamiliar to me. It has taken many years, working for many different companies, to understand that the needs for marketing can vary from business to business, making it crucial to creatively and strategically tailor our line of communications to meet our precise audience. It’s one of the many reasons why marketing is absolutely essential for all businesses, large and small. Without the proper marketing to support a growing business, all the moving parts that operate within will eventually become stagnant. Business growth is necessary not only in maintaining those moving parts, but also in evolving them into something even greater. A company will never reach its full growth potential without the help of marketing and it is my job to determine which avenues can best be utilized to suit our business needs and which mediums are most effective in achieving our business goals and objectives. With all that being said, I currently work for a small, privately owned company where our line of work is entirely B2B… and a challenge at that. We face the same struggles in marketing as most other businesses face and I really hope that in sharing those challenges, successes, and failures, along with my own person experiences in the field, you are able to take away something that you can utilize in the future with your own company to help promote positive and successful business growth. Think big, grow big!