Kepp Massachusetts Beautiful

Adopt A Highway Maintenance Corporation® is a proud partner with Keep Massachusetts Beautiful. Together, we're working to keep Massachusetts communities clean, green, and litter-free.

For every sign sponsored a donation will be made to Keep Massachusetts Beautiful.

Be sure to mention the Sponsor A Highway® / Keep Massachusetts Beautiful partnership when talking to Karen about your sign.

About the Massachusetts Sponsor A Highway® Program:

Massachusetts Average Daily Traffic counts (ADTs) reach up to 93,129 cars every day on some of Massachusetts’ busiest roadways. With the average vehicle carrying 1.8 passengers, businesses that purchase a sponsorship in these areas are likely to receive upwards of 168,000 impressions every single day. That's the lowest cost per thousand (CPM) of any other advertising medium!

Return to Markets

The Sign:

For each segment sponsored, one litter removal sign with the sponsor recognition panel is placed on the shoulder of the freeway, facing traffic within each two-mile segment. Signs are blue with white reflective letters and measure 60" x 42" in size.

The sponsor recognition panel measures 56" x 20." AHMC's art department will work with you to design your sponsor panel for the best visibility and exposure.

Signs are available on a first-come, first-served basis.

Boston DMA
DMA Rank
DMA Population (Adults 18+)
Change 2010-2014
Market Demographics
Median Age
Median Household Income
College Educated
Avg # Household Vehicles
Population Demographic
African American
Hispanic (Ethnicity)
Sources: U.S. Census Estimates 2014; 2010 Census; Scarborough Release 1 2014 Phoenix DMA, Telmar TOPS4TAB Jan 2015


Available Roadways:

  • I-93
  • I-95
  • Route 128
  • Routes 2, 3, 6, 9, 24, 1, 1A
  • Route 495
  • 190 & 290
  • Route 195
  • 91, 291, 391
  • I-84
  • 146
  • 295

Additional roadways are available in certain areas, contact your local account manager for more information.

*ADT = Average Daily Traffic

Looking for more information about the Sponsor A Highway® program or Keep Massachusetts Beautiful?

Reach out directly to our Massachusetts Account Manager below:

Karen Marden, Account Manager

Karen Marden

Massachusetts Account Manager

Phone: 617-391-0741   /  800-200-0003 x353


For more information about Keep Massachusetts Beautiful visit their website: