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**GEORGIA SPONSOR SPOTLIGHT** - Jordan Truck Sales

by Erin Marchesano 27. October 2014 09:34

Jordan Truck Sales began in 1987 when Ronnie Jordan took a leap of faith to start his own business after a sixteen year career with a large manufacturing company. He started there at the age of sixteen in the fleet maintenance department and realized very quickly that trucks were his passion. By starting in the shop he was able to learn truck specifications and gain the mechanical foundation of diesel engines. As he worked his way up, his love for trucks grew as well as his understanding of all aspects of the trucking industry. He started JTS from his home with just two trucks parked in the front yard for sale. He worked hard and became known in the industry very quickly for being honest and fair.

Business developed rapidly and in 1993 he purchased the current JTS location on Hwy 61 in Carrollton, GA. The business expanded again in 2000 with the addition of an 18,000 sq. ft. shop where they perform all of their own truck reconditioning. Today JTS sits on 28 acres and is still owned and operated by the Jordan family.

Jordan Truck Sales is your place to shop for quality equipment from experienced people. With two locations in both Carrollton, GA, and Ringgold, GA – the staff at JTS are there to serve you.

The company has been in business for over 25 years and has earned its reputation for having the best selection of quality used trucks and for having a customer service team that is second to none. In 2005, the Truck Blue Book presented JTS the award of being the "Independent Used Truck Dealer of the Year".

With testimonials from many satisfied customers, you can feel confident that doing business with JTS will be professional and you will be treated with courtesy and respect.

Adopt A Highway Maintenance Corporation would like to welcome Jordan Truck Sales as one of our newest sponsors in the Georgia Sponsor A Highway® Program, and we’d like to thank them for their commitment to the community in which they work and live.

For more information about Jordan Truck Sales visit their website here.

 

Houston is Ranked the 3rd Best City in the Country to Start a Small Business!

by Erin Marchesano 20. October 2014 13:13

For the third year in a row, Thumbtack.com has partnered with the Kauffman Foundation to conduct a survey of small businesses nationwide. With this particular survey, the goal is to learn what small businesses believe is a healthy political a regulatory climate by having them rate how it is to do business where they live. The survey aims to learn what creates a healthy, vibrant local business environment by asking owners & operators directly about these issues in the cities in which they live.

Categories on the survey include:

Overall Friendliness – “In general, how would you rate your state’s support of small business owners?”

Ease of Starting a Business – “How difficult or easy do you think it is to start a business in your state?”

Ease of Hiring – “How difficult or easy is it to hire a new employee at your business?”

Regulations – “How unfriendly or friendly is your state or local government with regard to business regulations generally?”

Health & Safety – “How unfriendly or friendly is your state or local government with regard to health and safety regulations?”

Employment, Labor, & Hiring – “How unfriendly or friendly is your state or local government with regard to employment, labor and hiring regulations?”

Tax Code – “How unfriendly or friendly is your state or local government with regard to tax code and tax-related regulations?”

Licensing – “How unfriendly or friendly is your state or local government with regard to licensing forms, requirements, and fees?”

Environmental – “How unfriendly or friendly is your state or local government with regard to environmental regulations?”

Zoning – “How unfriendly or friendly is your state or local government with regard to zoning or land use regulations?”

Training & Networking Programs – “Does your state or local government offer helpful training or networking programs for small business owners?”

According to Thumbtack, some of the key findings for Houston include:

• Houston is the second easiest city in the country for starting a business.

• Five Texas cities made the top ten for overall business friendliness - Houston (#3), Austin (#4), Dallas (#6), Fort Worth (#7), and San Antonio (#8).

• This is the second year in a row that Houston has earned an A+ grade for its friendliness to small business.

• Male business owners were significantly more optimistic about the local economy than female business owners, reporting scores that were 6 percent higher than their female counterparts.

• 60 percent of Houston business owners report they are happy with the level of taxes they pay.

For more information about the survey & to review its full methodology and analysis from the link below:

2014 Thumtack.com Small Business Friendliness Survey: Methodology & Analysis

 

This is the Most Exciting Time in the World to be in Marketing!

by Erin Marchesano 17. October 2014 15:53

Last week I had the opportunity to attend the 2014 B2B Marketing Forum hosted by Marketing Profs out in Boston, MA and it was definitely a conference for the books. After attending last year, I couldn’t wait to see what Marketing Profs had up their sleeve, from the speakers, to the vendors, to the attendees, and of course, the giveaways!

When you have that much knowledge, and that much talent, and that much excitement flowing through the veins of each attendee and each speaker, a conference of this caliber is simply bound for greatness, and indeed it was.

Ann Handley, the CCO of Marketing Profs opened the conference this year by sharing that it was the company’s largest year to date. With over 850 attendees and speakers from all around the world, this year’s conference was 30% larger than 2013 and by far the most connected, most unique, and most exciting for today’s marketers to attend.

Each of the speakers in the workshops I attended was exceptional but my personal favorite was Amber Naslund, SVP of Marketing for Sysomos.

The workshop was called, “Becoming a Marketing Change Agent in Your Organization” and it really resonated with me in a way that I could not wait to bring my newfound knowledge back with me to share!

Right now, marketing is the cultural hub and momentum driver that is dragging companies into the 20th century and since marketing impacts EVERYTHING; it’s really the heart of every organization.

Because of web and digital communication, expectations from consumers as well as businesses have changed. Not only in the world of B2C, but in the world of B2B, people in general have higher consumer expectations. The internet offers them information that wasn’t readily available before, making decision markers even harder to reach.

With the changes in consumer behavior and higher expectations, it is crucial for organizations to be much more collaborative in nature. Collaboration is the key to meeting those expectations. Empowering employees, providing open lines of communication, creating a standard of cultural self-awareness…

Amber really hit the nail on the head when talking about the key components of collaborative companies and I’d like to share them below:

 

1.) Cultural Self-Awareness – It’s important for organizations to NEVER lose touch with what we want our company culture to be, but also what our company culture currently is. One way to find this out comes directly from our employees by conducting internal surveys that ask REALLY GOOD QUESTIONS!

• How do we behave?

• What do we care about?

• What will we not compromise?

IMPORTANT: Culture within an organization doesn’t happen by mandate; it’s something that comes organically and we cannot force it!

 

2.)Digital Literacy – Yes, it’s valuable for employees to know how to use the web, social media, and other digital communications, but what’s even MORE valuable is educating our employees on the impact of digital literacy on our business.

• It’s important to know not only HOW it impacts our business, but WHY?

• Teach and educate on why we need to understand the impact of these tools on our business and what benefits come from understanding that impact.

 

3.) Empowerment & Permission – If you ever have an employee say to you, “I don’t know if I’m allowed to be engaged and I don’t think I have the tools to do it…” you’re not providing your employees with the support they need to work in a truly collaborative environment.

• We must tell our teams that we want them to be collaborate and we want them to share their knowledge and ideas!

• Once an individual becomes a resource, they become valuable to a business and each individual has something unique and insightful that they deserve to share.

• If you have employees constantly guessing if what they are doing is ok, they eventually won’t spend the time at all.

 

4.) Active Communication – Plainly and simply, find other ways to communicate besides email! When organizations become reliant on email, important data gets lost, questions take longer to get answered, decision makers get bogged down, and all these things cause a breakdown in communication.

• Always house important content in places that people have access to without relying on past emails as reference.

• Use real-time tools such as instant messenger or Google Drive to communicate“newly & quickly”.

 

5.)Educational Programs – Continued education is absolutely necessary on an individual level and also an organizational level, but while teaching for tools and learning are great, what we really need to be doing is actively teaching our employees about collaboration and culture.

• This can be done actively or interactively, through team building, workshops, or activities.

• It’s about creating a company culture that’s sustainable, and if you aren’t educating your team members on how to do that, then your culture will never adapt.

 

6.) Advocates & Experts – It absolutely shines true that people who are really, really good at what they do, WANT TO DO IT.

• Find those experts within your organization and let them share their experience and personal motivation with the rest of the company.

• They don’t have to be marketing experts, but if they’re good at what they do and have a wealth of experience; they can be a huge asset for education and teaching.

 

7.) Rewards & Recognition – Rather than having annual awards, company-wide drawings, or generalized department recognition, focus more on the individual efforts of your employees.

• This is something that needs to become part of the company DNA.

• People deserve to be recognized at the individual level so that they feel their hard work is actually contributing to something bigger.

 

So where does all of this come from and what does all of this mean? We live and work in environments surrounded by “no” and our company cultures are unintentionally falling by the wayside because we don’t know how to implement change, but now is the time for marketers to be a catalyst for CHANGE.

Small steps can make a big impact.

 

OH, and by the way…

Thanks Marketing Profs. I thought I looked nice that day too… #andsmart

 

 

#MPB2B

Erin Marchesano,

Marketing Manager, Adopt A Highway Maintenance Corporation

Connect With Me on LinkedIn!

The Down & Dirty Facts on Litter in the State of Georgia

by Erin Marchesano 2. October 2014 09:13

Thanks to our partnership with the Georgia Department of Transportation and the many businesses that have joined the Georgia Sponsor A Highway® Program, collectively the amount of litter throughout the state has been substantially reduced. Unfortunately however, in Georgia, and in many other states throughout the U.S., litter has become an increasing problem over the years.

The cost of litter removal is substantial and every year it continues to rise. Litter removal is not just about keeping the highways looking beautiful throughout the state, it’s also about safety. Accidents are caused every year from debris flying off and out of vehicles on the road, and trash along roadsides make it unsafe for vehicles to stop in case of an emergency.

These facts were published by the Georgia Department of Transportation and we want to spread the word by bring awareness to those living in and out of the state! Litter is a REAL problem! And our sponsors, along with the Georgia DOT are working hard to make it better!

“The DIRTY Facts: Litter in Georgia” – Did you know…?

• In 2000 Georgia DOT maintenance crews picked up more than 2 million bags of trash from Georgia’s interstates and highways.

• During just four days in April 2001, DOT crews picked up 79,000 bags of trash, which equals the weight of 12 average elephants and stacks as high as five Mount Everests.

• More than $12 million was spent in 2001 for litter pickup in Georgia. This cost is expected to rise by 20 percent annually as more and more vehicles travel Georgia’s highways and interstates.

• Despite the high costs, Georgia DOT litter pickup efforts do not solve the litter problem. Litter reappears on Georgia’s roadsides within days after cleanup.

• Three out of four Georgia motorists say they have seen trash thrown out of a vehicle, yet only one in ten admit to littering from their vehicle.

• Each Georgia resident disposes of approximately 6.3 pounds of trash each day.

• Eight out of ten motorists believe people litter because it is easier that saving trash to discard later.

• Much of the litter on interstates is debris from unsecured loads on commercial trucks, particularly trucks hauling garbage.

• There are currently 11 Litter Control Laws in Georgia. Those convicted on littering faces fines up to $1,000 and can be ordered to pick up litter themselves.

• The most commonly found items during roadside litter clean-ups are cigarette butts, fast food wrappers, and aluminum cans.

There are ways you and your business can help! By joining the Georgia Sponsor A Highway® Program, you will drastically help to reduce the amount of litter along some of Georgia’s busiest roadways. Adopt A Highway Maintenance Corporation’s specially trained crew members will remove trash along your sponsored area and a sign with your company name and logo is placed along to roadway in recognition of your contribution.

The program is a great way for your business to be recognized as a community leader in the beautification of Georgia’s roadways and communities as well as get you recognized as an environmental helper for your contribution to a great cause.

For more information about the program, CALL TODAY!

800-200-0003

info@adoptahighway.com

To read the original fact sheet, click here.

 

Southern California Gas Company Is Helping Keep SoCal Beaches Clean!

by Erin Marchesano 18. September 2014 11:50

This summer, SoCal Gas Company has partnered with Adopt A Beach to work together in not only keeping Southern California Beaches clean, but also in making sure the public is informed on how to recognize and respond to a natural gas leak. Public safety is a priority for SoCal Gas and what better way to get the message out there in front of millions of people to see!

Most commonly, a natural gas leak will come from a pipe or other form of containment and will disperse gas into a living area or any other area where gas should not be. Natural gas may explode at any moment if exposed to flame or sparks and not knowing how to recognize a natural gas leak can leave individuals in a very dangerous situation!

According to SoCal Gas, spotting a dry patch of grass in your yard is one of the many signs of a potential gas leak and you should immediately rely on all of your senses to determine if it is in fact, natural gas.

Now, first things first:

LOOK!

• Look for a damaged connection to a gas appliance

• Look for dirt or water being blown into the air

• Look for dead or dying vegetation (in an otherwise moist area) over or near pipeline areas

• Look for a fire or explosion near a pipeline

• Look for exposed pipeline after an earthquake, fire, flood or other disaster

LISTEN!

Listen for an unusual sound, such as a hissing, whistling or roaring sound nearly a gas line or appliance could be an indication of a gas leak.

SMELL!

Smell for the distinctive odor of natural gas! Some people may not be able to smell the odor because they have a diminished sense of smell, olfactory fatigue (normal, temporary inability to distinguish an odor after prolonged exposure to it) or because the odor is being masked or hidden by other odors that are present, such as cooking, damp, musty or chemical odors. In addition, certain conditions in pipe and soil can cause odor fade - the loss of odorant so that it is not detectable by smell.

Look out for the SoCal Gas Company’s beach campaign this summer on Dockweiler Beach, Manhattan Beach, Hermosa Beach, as well as Huntington Beach and be sure to spread the word about the safety hazards of a natural gas leak with others!

Thank you to the Southern California Gas Company for bringing awareness to the public and helping to keep SoCal Beaches clean and looking beautiful for beach-goers year round!

 

Today, And Every Day, We Honor Our Nation’s Heroes… Both Two-Legged and Four…

by Erin Marchesano 11. September 2014 10:53

Our thoughts are always with those who have risked their lives to defend our nation and today, on September 11, 2014 we remember and honor the heroes who came to the rescue of innocent civilians who became victims during the attack on the World Trade Center in 2001.

Among those heroes on 9/11, were our amazing four-legged friends who are often the very first responders when attempting disaster relief efforts of all kinds. The National Search Dog Foundation is one of the many organizations pairing rescue dogs with first responders and their service to this country is to be commended.

“SDF is a non-profit, non-governmental organization based in Ojai, California. Our mission is to strengthen disaster preparedness in America by partnering rescued dogs with firefighters to find people buried alive in the wreckage of disasters. The teams are provided at no cost to fire departments and other emergency service agencies throughout the country.”

Adopt A Highway Maintenance Corporation is proud to have an organization like SDF as a partner in the California Sponsor A Highway Program.

Their efforts during natural disasters can often be the difference between life and death, and their willingness to risk their lives to save others is beyond compare.

 

Thank you to those who have served our country.

Thank you to those out there serving our country still.

And thank you to our friends whose love for another goes far beyond their love for themselves.

You are everything to this nation, and we honor you.

 

**GEORGIA SPONSOR SPOTLIGHT** - Bill Holt Chevrolet

by Erin Marchesano 3. September 2014 09:55

Looking for a new or used car dealership in Woodstock, GA? Look no further! Not only is Bill Holt Chevrolet a short 15 minute drive up I-575, but if you live or work in Woodstock and you're interested in test driving a 2013 Silverado or a Chevy Cruze, they'll actually deliver a car to your home or workplace!

With programs like these, it's clear that Bill Holt Chevy is willing to go the extra mile to get you behind the wheel of a fine new vehicle. With 100 plus glowing reviews it’s easy to understand why customers from all around Cherokee County trust Bill Holt as their car dealership of choice.

For more than 40 years, Bill Holt Chevrolet has been providing North Georgia with the latest and greatest that Chevrolet has to offer. By being in Canton, GA, they have been the Chevrolet dealership of choice for Woodstock and Cherokee County drivers. When you visit their dealership, you get more than just your typical car dealer; you get their full attention.

Bill Holt Chevy has been a sponsor with the Georgia Sponsor A Highway® Program since 2013 and is one of the largest sponsors in the program with 11 signs and counting.

Thank you to the staff and owners for their commitment to the community through the Sponsor A Highway® Program. You truly are making a difference!

For more information about Bill Holt Chevrolet visit their website here.

 

Fort Worth Is One of the BEST Cities in the Country to Start a Small Business!

by Erin Marchesano 20. August 2014 12:42

For the third year in a row, Thumbtack.com has partnered with the Kauffman Foundation to conduct a survey of small businesses nationwide. With this particular survey, the goal is to learn what small businesses believe is a healthy political a regulatory climate by having them rate how it is to do business where they live. The survey aims to learn what creates a healthy, vibrant local business environment by asking owners & operators directly about these issues in the cities in which they live.

Here’s what people are saying about the Fort Worth business climate:

“The State of Texas is a great place to live and do business. I formerly lived in California and there is no comparison.”Builder, Hurst

“The local and state governments make it easy to register and keep up with taxes. Sales tax can be paid online each quarter with minimal to no paperwork.”Videographer/Photographer, Hurst

“I cannot imagine expanding my business beyond where it is today because I could not keep up with government regulations.”Psychic Medium, Flower Mound

“Forming a business is fairly straightforward, but keeping a business can be somewhat of a hardship after taxes are paid and contract workers are hired.”Photographer/Designer, Fort Worth

Categories on the survey include:

Overall Friendliness – “In general, how would you rate your state’s support of small business owners?”

Ease of Starting a Business – “How difficult or easy do you think it is to start a business in your state?”

Ease of Hiring – “How difficult or easy is it to hire a new employee at your business?”

Regulations – “How unfriendly or friendly is your state or local government with regard to business regulations generally?”

Health & Safety – “How unfriendly or friendly is your state or local government with regard to health and safety regulations?”

Employment, Labor, & Hiring – “How unfriendly or friendly is your state or local government with regard to employment, labor and hiring regulations?”

Tax Code – “How unfriendly or friendly is your state or local government with regard to tax code and tax-related regulations?”

Licensing – “How unfriendly or friendly is your state or local government with regard to licensing forms, requirements, and fees?”

Environmental – “How unfriendly or friendly is your state or local government with regard to environmental regulations?”

Zoning – “How unfriendly or friendly is your state or local government with regard to zoning or land use regulations?”

Training & Networking Programs – “Does your state or local government offer helpful training or networking programs for small business owners?”

According to Thumbtack, some of the key findings for Fort Worth include:

• Small business owners rated Fort Worth's tax code as the second friendliest in the country.

• Five Texas cities made the top ten for overall business friendliness - Houston (#3), Austin (#4), Dallas (#6), Fort Worth (#7), and San Antonio (#8).

• Small business owners gave Fort Worth an A+ for its regulations, including an A+ for health and safety regulations and the tax code.

• Fort Worth had an unusually high portion of businesses - 18% - that had only been operating for one year.

• Fort Worth earned a D+ for ease of hiring, one of the worst grades in the nation (rating at 67th out of 82) and the worst grade in Texas.

For more information about the survey & to review its full methodology and analysis from the link below:

2014 Thumbtack.com Small Business Friendliness Survey: Methodology & Analysis

 

The First EVER Corporate Sponsor A Highway® Program is Now Open in the State of TEXAS!

by Erin Marchesano 14. August 2014 13:03

Texas Sponsor A Highway®, a company of Adopt A Highway Maintenance Corporation is excited to announce that not only our newest, but LARGEST market for the Corporate Sponsor A Highway® Program is now open and available for immediate sponsorship in the state of Texas!

What started out as a pilot program in 1985 in the state of Texas has now grown into a nationally-recognized program where Adopt-A-Highway volunteers and corporate sponsors work hard to keep the Texas-born program going strong. Up until this year, the state of Texas only allowed organizations and groups to sponsor as part of the volunteer program which requires members of the program to go out and clean up trash themselves.

The Texas Sponsor A Highway® Program, (not to be confused with the Texas “Adopt-A-Highway” volunteer program), gives businesses and organizations the opportunity to sponsor roadside maintenance in exchange for a monthly fee.  A businesses’ sponsorship will include a recognition panel on a Sponsor A Highway® sign with their company name and logo that is placed directly alongside some of Texas’ busiest roadways in one-mile increments.

Sign locations will be available in five major metropolitan cities including Austin, Fort Worth, Dallas, Houston, and San Antonio.

As one of the many businesses to join the new Texas Sponsor A Highway® program, you will get first choice on sign locations and will have a large amount of availability to choose from. Choose a location near your place of business, or choose 10 locations in the neighboring area to help brand your business to the local community.

Gain recognition for your community involvement and make your mark on improving the environment through the Sponsor A Highway® program. Your contribution will not only keep the communities in which you do business, safe and looking beautiful, you will also be responsible for improving the quality of the environment along with the many other businesses that believe in this proven program.

Sponsors with the Sponsor A Highway® program leave lasting impressions with hundreds of thousands of motorists each day in the communities that they sponsor. Traffic volume which is referred to as “Average Daily Traffic” or “ADT” ranges in Texas from a low of 35,000 vehicles to a high of 315,000 vehicles per day depending on the different major roadways.

The average vehicle carries 1.8 passengers per car, delivering 63,000 to 567,000 of impressions each day!! That’s less than .20 cents per impression!

Sponsor Testimonials:

“Millions of people see our sign every month. We view this as a way to help serve our community, drivers will also connect that message to us as the place to buy their next Toyota. For the price, it was really an easy decision.”

- Suzanne Castaneda, Director of Marketing

Longo Toyota

 

“Cracker Barrel employees have pride in their hometowns. We sponsor many miles of interstate and our guests tell us they appreciate our commitment to the community. This partnership extends our brand of hospitality beyond the rockers on our front porch.”

- Mary Lancaster, Marketing Services Coordinator

Cracker Barrel Old Country Store, Inc.

 

We are excited to work with new and existing sponsors at growing this program into everything it can possible be. It doesn’t matter if you are the local pizza shop or if you are a large corporation with locations all across the nation, the Texas Sponsor A Highway® program has opportunities for everyone.

Demand for these locations is high and availability won’t last long so call today for more information on how you can become one of the very first sponsors to join the Texas Sponsor A Highway® Program!

800-200-0003

info@adoptahighway.com

www.texashighwaysponsorship.com

 

**SPONSOR SPOTLIGHT** - Shooters Outpost

by Erin Marchesano 13. August 2014 10:31

Shooters Outpost opened its doors on December 3, 2012 and has since provided a full line of firearms, ammunition, accessories, and a large 5.11 tactical clothing selection in its 10,000 square feet of retail space.

Open 7 days a week, Shooters Outpost prides itself on superior customer service and is dedicated to firearms, ammunition, hunting gear, tactical gear, reloading supplies, conceal and carry clothing, and much, much more.

Just 0.7 miles from exit 9 north off Route 93; Shooters Outpost is New Hampshire's newest old fashioned gun store.

Having recently joined the New Hampshire Sponsor A Highway® program in 2014, Shooters Outpost is dedicated to the improvement of New Hampshire roadways and keeping the community beautiful.

For more information about Shooters Outpost visit their website www.outpostnh.com or visit their Facebook page for updates and promotions on their latest supplies!

www.facebook.com/ShootersOutpost

 

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