About Benefits Markets FAQs Testimonials Blog Find & Build a Sign Contact Promos  

Now More Than Ever, Large Corporations Are Joining Forces with Non-Profit Organizations to Support A Cleaner Environment!

by Erin Marchesano 15. July 2014 10:43

On July 2, 2014, JetBlue announced a new partnership with the Surfrider Foundation, a non-profit organization that is dedicated to the protection and enjoyment of the world’s oceans and beaches. As part of its partnership, Jet Blue will provide the Foundation with air travel to help support cleanups and conservation work throughout the U.S., Caribbean, and Latin America.

Nearly 75% of JetBlue’s destinations are on or near shorelines that support local economies. JetBlue is the leading airline in the Caribbean, a region that makes up one-third of the airline’s route network. It is crucial that the environmental health and natural appearance of these destinations continue to be preserved as it has a direct impact on the company’s core business.

"Too often business and media position sustainability and profit against each other," said James Hnat, general counsel, JetBlue Airways. "At JetBlue, we know that part of customer demand for our product is directly tied to the appeal of clean beaches and oceans. They are often the main draw for many destinations. This partnership with the Surfrider Foundation is an example of how a business can protect profit by protecting nature."

JetBlue operates in many of the destinations in which the Surfrider Foundation has active Chapter volunteers, therefore making it easy for the major corporation to support the Foundation’s mission and desire to protect ocean and beach environments.  In addition, JetBlue’s sustainability team is focusing on connecting revenue with conservation, proving that corporate responsibility does pay dividends.

Their partnership is unique and poses a lot of positive opportunities for both JetBlue and the Surfrider Foundation. Programs like this hit very close to home when it comes to Sponsor A Highway and Adopt A Beach, because just like Jet Blue, our partners and the businesses supporting these programs are ultimately the reason we have a cleaner and safer environment around us.

Property values improve, roadways are clear of litter and debris, children can play on clean and safe beaches, and tourist destinations are maintained and kept beautiful. We hope to see more partnerships like this in the future!

 

About the Surfrider Foundation:

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.

 

ABOUT JETBLUE AIRWAYS

JetBlue is New York's Hometown Airline, and a leading carrier in Boston, Fort Lauderdale/Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 30 million customers a year to 86 cities in the U.S., Caribbean, and Latin America with an average of 850 daily flights. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit JetBlue.com.

To read the full press release visit The Cause Marketing Forum’s website or follow the link here.

 

**Sponsor Spotlight** - AHMC Would Like To Welcome Plumbline Services to the Sponsor A Highway Program!

by Erin Marchesano 26. June 2014 08:25

Why Choose Plumbline as Your Denver Plumber?

• Contact a licensed technician 24/7

• Guaranteed fixed right the first time

• Proud Sponsor of Tom Martino's Troubleshooter, BBB Accredited, Nexstar Network Members

• Friendly "I'm ten minutes away" call

• No job's too big or small, fair upfront pricing all the time

• Follow-up call to make sure your expectations were met

• Your Satisfaction is Guaranteed

• Read about our Denver Plumber Reviews

When you choose a Denver plumber, you expect a prompt response and excellent service. By making Plumbline Services your first call, you will also receive exceptional courtesy, convenient pricing, and a level of professionalism that has earned us consistent 5-star reviews from our customers. From plumbing and drain cleaning to heating, cooling, and large-scale electrical needs, Plumbline Services is available day or night, 365 days a year.

Giving Back To The Denver Area Community They Serve:

Plumbline and its employees are proud active community participants. Not only do they actively participate in the Colorado Sponsor A Highway Program, they are also involved in many additional community related programs. Below are just a few of the activities they support and take part in.

Giving Back: Toys for Tots and Coat Drive

This year, each and every staff member is honored to be able to give back to the less fortunate during the holiday season. Our staff was able to collect dozens of coats and jackets for people of all ages and sizes. Additionally, we collected toys for the Toys for Tots foundation. We are thrilled to be able to make a child’s Christmas that much more special! Plumbline Services hopes that the donations will make all the difference for those in need this winter.

 

Castle Rock Starlighting – 2013

The Castle Rock Starlighting event was a fun, festive holiday event that was an absolute blast to attend! As an executive sponsor, we were able to spread some holiday cheer by passing out goodies to the attendees. Being involved with the Castle Rock Starlighting event is something that we look forward to each year and are very grateful that we can give back to the community in such a fun way!

 

Giveaway Bags

For the second consecutive year, we have gathered supplies and will be providing homeless individuals with socks, gloves, ponchos, food and other basic essentials that we think will make a positive impact on their health and wellbeing. We look forward to any possible opportunity to help out within the community and are grateful to be able to make a difference for people who really need it during the cold, winter months.

 

The Leukemia & Lymphoma Society’s Light The Night Walk

As part of our monthly commitment to donating money towards a charitable cause, we gave $500 to The Leukemia & Lymphoma Society’s Light The Night Walk. On Thursday, September 26, 2013, several of our employees participated in the walk as a way to step up against cancer. The event was truly inspirational and we are more than happy to be able to contribute and give back to this wonderful organization.

For more information about Plumbline Services visit their website here.

**Sponsor Spotlight** - AHMC Would Like To Welcome Unique Indoor Comfort To The Pennsylvania Sposnor A Highway Program!

by Erin Marchesano 24. June 2014 11:46

Unique Indoor Comfort is a fourth-generation heating and air-conditioning company that employs a whole-house approach to indoor comfort integrating the heating, air conditioning, and geothermal systems with the home envelope and delivery systems.  Their reputation for superior service and quality craftsmanship has been constructed from decades of treating customers on their terms in providing service with solutions.

Unique Indoor Comfort seeks to be more than a heating and cooling service company providing a product but rather a unique consultant helping homeowners navigate through the total home comfort process.   From maintenance and service repair to total HVAC system installation, their mission is to provide each customer with solutions that will save money and provide unsurpassed comfort.

Nothing feels better than knowing you made the right decision for your family, your home, and your business.  Unique Indoor Comfort offers an exceptional team with nearly a half century of experience to ensure that every customer need is met.

Testimonials:

“We never thought central air conditioning was possible given our 130 year old home.  We could not be happier with our high high velocity system.   Nate, who originally came to the house, went out of his way to fully explain and price the number of different options we were exploring.  The installers were extremely neat and courteous.  Thanks for taking such great care of our home!”

JW

- Fort Washington, PA

 

“Our boiler was not working for a rental property we own. I first emailed Unique on a Sunday afternoon and received an email response by that evening. I talked to them the following day and was able to set up a time to meet the technician at the property within 24 hours of talking to Unique. They assessed the situation and gave me all of my options including a quick fix, their suggestion, and the extreme situation that could possibly occur. They told me how much each option would cost and left the decision up to me. One of the repair parts was very difficult to find and in order to do the job quickly Unique had the part sent by overnight delivery to ensure the heater was turned back on ASAP. The repair, which could have become an even bigger problem without a careful technician, was completed quickly and successfully. Everyone from the company was friendly, trustworthy and professional and we were 100% satisfied.”

- Media, PA

 

“I would like to take this moment to congratulate you on the professionalism of your staff. I am referring particularly to Paul Bistline who recently sold me an air-conditioning system for my home, replacing a 20 year old system. Paul was immensely patient in answering my many questions and outdid himself in commiserating with me about the price which was his most difficult sell, all the time ensuring me about the quality of the product. He truly is a very good salesperson and a very simpatico person, as well. He made spending so much money almost pleasurable (if that is possible).

While I'm at it, I can also commend your workmen Quy and Giang who worked in an absolutely stifling attic for close to 12 hours and did not leave until everything was absolutely right.

So far I am very pleased with the system - especially with its quietness and the evenness of the temperature - and I am reassured to know that if there is a problem, Unique Indoor Comfort will be there to help.”

Very truly yours,

JC

- Villanova, PA

 

“We are writing to express our thanks for a job well done. When we decided to have Unique install central air in our home, it wasn't an easy decision! But after meeting with you and experiencing the actual installation with your crew, we knew we made the right choice.

Thank you for your professionalism, advice and for your team's excellent installation. We are enjoying our new air conditioning system, and it works even better than we could have expected.”

Sincerely,

AP

- Ardmore, PA

 

Unique Indoor Comfort currently has two signs with the Pennsylvania Sponsor A Highway program and has two more on the way giving them a total of 4 signs! We want to thank them for their service to the local communities through their own business practices and through the Sponsor A Highway Program!

For more information about Unique Indoor Comfort visit their website at www.uniqueheatingandcooling.com.

610-825-4400

info@uicHVAC.com

Here Are The Top 5 Sponsors Making An Impact In New Hampshire!

by Erin Marchesano 19. June 2014 16:34

Every sponsor who participates in the Sponsor A Highway Program deserves special recognition for their involvement and dedication to the community. We try to provide additional recognition for our newer sponsors by doing “Sponsor Spotlights” on our company blog, but we’d like to take some time to recognize some of our deeply involved sponsors who have really made their mark on the community through their individual business practices, as well as through the Sponsor A Highway Program.

Below are the Top 5 Sponsors making an impact in New Hampshire!

5.) DSCI Corporation

As New England's premier enterprise communications service provider, DSCI has earned the trust of thousands of business customers throughout the Northeast. By managing its customers' mission-critical telecom infrastructure, DSCI frees them to focus their efforts where they belong - on running their businesses. DSCI's services combine voice, data, Internet, video, presence, mobility, and collaboration into a tightly integrated hosted communications platform. Their considerable network reach and density, profound knowledge of the local market, and unwavering dedication to Customer Care set them apart from the rest.

At DSCI, they believe that a well thought out, properly implemented, and aggressively supported communications infrastructure will unleash your productivity.

Based on your specific needs, DSCI crafts the best overall solution to meet your requirements. These solutions can include Unified Communications, Metro Ethernet, MPLS, custom-built fiber runs, and legacy telecom services.

DSCI has been a sponsor with the New Hampshire and the Massachusetts Sponsor A Highway program since June of 2011. With two signs in each market, and a total of four signs overall, DSCI is sponsor making an impact in more states than one.

www.dscicorp.com

 

4.) Canobie Lake Park

Canobie Lake Park is the perfect family retreat with over 85 rides, games, live entertainment, and attractions, Canobie Lake Park is ideal for anyone to get away… just for fun! Having maintained the highest standards of family entertainment for over 100 years, Canobie Lake Park is ideal for summertime fun in the sun!

In addition, Canobie Lake Park is a great place for summer camps, school outings, and even work outings! Their company outing staff will help you plan the perfect day with catered events, VIP coupons, and fun vouchers.

The park also offers a hands-on learning experience for schools and their students with real-life learning applications and case studies. Students from all around New England will benefit from attending the Canobie Institute. Canobie Institute educational programs will be available during May and June in 2014, and are tailored specifically to enhance and reinforce your curriculum and meet the educational goals of your students. The programs you select can be further customized to ensure that your experience with the Canobie Institute is justifiably educational and beneficial. Study areas include Physics and Science, Photography, Marketing, Mechanical Engineering, Language Arts, Music Performance and so much more!

Canobie Lake Park currently has two signs in Massachusetts and two signs in New Hampshire, making them one of the top contributors in the Sponsor A Highway Program. A sponsor since 1998, and one of the oldest at that… Canobie Lake Park is a partner we look forward to working with for a very long time!

www.canobie.com

 

3.) Hooksett Fireworks

Hooksett Fireworks is a warehouse superstore that offers consumer fireworks to the general public. We are locally owned and operated and very independent when it comes to choosing, testing and purchasing exceptional items for your show. We carry nothing but the best to bring you the variety of brand names we are so famous for. Come get lost in 7,500 square feet of delightful showroom and experience the largest selection of the lowest priced fireworks in New England!

At Hooksett Fireworks is committed to making your shopping trip the best experience you've ever had, starting from your buying process up until the time you shoot your amazing show. People find their curiosity drawing them to different fireworks stores, but, after buying from Hooksett, they would rather drive a few more miles for their selection and price.

Also, don't forget about their service for New Hampshire locations! You can now relax with your guests and leave the shooting to them. They’ll take care of all the details such as permits and full liability insurance. Their licensed professional pyrotechnicians will shoot a fabulous display that will leave you and your guests breathless!

Hooksett is also available to work with organizations for fund raising events as they are very involved in the community. Hooksett Fireworks has been a sponsor with the New Hampshire Sponsor A Highway program since 2006 and current has 5 signs! Look for their signs on the side of the road and don’t forget to mention them when buying fireworks for your next big event!

www.hooksettfireworks.com

 

2.) Cracker Barrel Old Country Store

Some companies pride themselves on long-winded and complicated mission statements, but that’s just not the Cracker Barrel way. In fact, since the very first Cracker Barrel Old Country Store® opened back in 1969 in Lebanon, Tennessee, they've kept things pretty simple.

The way they see it, their mission is to please people. Nothing more. Nothing less.

As long as Cracker Barrel does just that, they feel that they have more than a fair chance of success. If everyone who walks in the front door of a Cracker Barrel gets a warm welcome and a good meal at a fair price, if they enjoy browsing through their old country store, and if everyone who works with Cracker Barrel is treated fairly and with respect, then they feel the business will take care of itself.

And fortunately for Cracker Barrel, so far, it has.

Cracker Barrel embraces the thought that it influences, and is influenced by, the various communities in which it operates. Their guests, their employees, their local communities, their shareholders, and their vendors all play a significant role. Cracker Barrel believes it’s their obligation to do right by the communities in which they do business as best it can and operate within its culture of mutual respect.

They provide support through the Cracker Barrel Foundation, specific Community Relations efforts, its in-school Rockin' Reader® program, several Employee Resource Groups, and their employee diversity education programs.

With two Sponsor A Highway signs in New Hampshire and 13 more in other markets across the U.S., Cracker Barrel deserves to be on the list for their involvement in the program. Since 2008 they’ve been making a huge impact among the communities in which they operate.

www.crackerbarrel.com

 

1.) Fred Fuller Oil & Propane Co.

The Fred Fuller offices are open 24/7 meaning no matter what time, day or night, a friendly representative will personally answer your call and will handle all your heating needs. No Machines or answering service, Fred Fuller ensures its customers have timely oil deliveries and properly maintained equipment. Whenever you need them, Fred Fuller Oil & Propane is here to serve you.

Fred Fuller Services range from deliveries, to maintenance and repairs, to heating system evaluations and installations. With locations all throughout New Hampshire and Massachusetts, Fred Fuller Oil & Propane is an easy go-to business for all your heating needs.

Fred Fuller Oil & Propane took its first sign in 2010 and has since grown to now have 18 signs in the New Hampshire Sponsor A Highway program.

www.fullers.com

 

Fred Fuller Oil & Propane has shown true dedication to the community and with the help of our amazing crew members, they have substantially improved our roadways by making them clean and safe.

Thank you to each and every one of our sponsors for taking part in this proven program. Your help has meant the world to us and to the communities in which you do business and live!

Planet Fitness is AAB Outdoor Media’s Newest Partner!

by Erin Marchesano 16. June 2014 15:59

Summertime is finally here and Southern California’s beaches are full of locals and vacationers from near and far. With activities like surfing, beach volleyball, bike riding, rollerblading, and even fire pits for late night s’mores, everyone will have something to do at the beach this summer!

With swimsuit season here, Planet Fitness wants you to feel more comfortable and confident than ever!

Planet Fitness is known for a lot of things – their low prices, Lunk Alarm, and of course, their Judgement Free Zone©. Planet Fitness prides itself on the right of its members to feel like they belong. As such, they create an environment where gym-goers can relax, work out at their own pace, and do their thing without feeling like they are going to be judged.

This summer, Planet Fitness is bringing that same non-judgmental environment to the beach. With a campaign highlighting their Judgement Free Zone©, Planet Fitness invites beach-goers to relax and enjoy Southern California’s most beautiful beaches in a calm and friendly environment. And for those looking for a gym they can join where members feel like they belong, Planet Fitness is the place to go!

For the months of June, July, and August, you will be able to see Planet Fitness’ EcoSmart™ barrels all throughout the beach, parking lot, sidewalk, and pier at Dockweiler Beach, Torrance Beach, and Redondo Beach.

For more information about Planet Fitness, visit their website here.

Here Are The Top 5 Sponsors Making An Impact In Massachusetts!

by Erin Marchesano 11. June 2014 13:51

Every sponsor who participates in the Sponsor A Highway Program deserves special recognition for their involvement and dedication to the community. We try to provide additional recognition for our newer sponsors by doing “Sponsor Spotlights” on our company blog, but we’d like to take some time to recognize some of our deeply involved sponsors who have really made their mark on the community through their individual business practices, as well as through the Sponsor A Highway Program.

Below are the Top 5 Sponsors making an impact in Massachusetts!

5.) 1-800-GOT-JUNK?

1-800-GOT-JUNK? is your full-service junk removal company. They offer junk removal services for your home or business including offices, retail locations, construction sites, and more. They’re known for being the junk removal company that handles the tough stuff, and most importantly, they ensure that your junk gets recycled, donated, or disposed of responsibly.

Got old furniture, appliances, electronics, tires, construction debris, or yard waste you need to make disappear? 1-800-GOT-JUNK? can take away almost any material they can fit in our trucks, without you ever lifting a finger.

When they say they’re a full-service junk removal company, they really mean it.

1-800-GOT-JUNK? has been a partner with AHMC, and a sponsor in the Massachusetts Sponsor A Highway Program since December of 2009. Currently they have 4 signs located along the 001, 95, and rte. 3.

www.1800gotjunk.com

 

4.) CodComm (Radio Stations)

CodComm Inc. is comprised of Massachusetts’ premier listening radio stations. PIXY 103 is known as “Cape Cod’s Rock”, Y101 FM is “The Beat of Cape Cod”, Koffee FM 98.7 is your “Classic Cape Style”, and Frank FM 93.5 is “Cape Cod’s Variety”.

Having joined the program in 2013, CodComm Inc. has 5 signs located throughout the Cape Cod area where drivers will be reminded to listen to their favorite jams on one of their great radio stations while driving to and from work, or just while out and about with family and friends.

Be sure to keep an eye out for their signs and don’t forget to mention them when calling in about events, prizes and more!

www.codcomm.cc

 

3.) Bedford Plaza Hotel

At the Bedford Plaza Hotel, you'll enjoy many exceptional services and amenities. Centrally located near the Laurence G Hanscom Airport, the New England Aquarium, Shopping, and Historic Downtown Lexington, this hotel offers boutique style accommodations, event catering, a conference room, and daily complimentary breakfast.

Join them each morning in the hotel's Atrium Breakfast Lounge for a generous complimentary continental breakfast. Take advantage of their sparkling indoor swimming pool (open year round), or even keep up with your workout routine in the onsite fitness center.

The Bedford Plaza Hotel has been a sponsor with the MA Sponsor A Highway Program since July of 2011 and currently boasts 6 signs!

www.bedfordplazahotel.com

 

2.) Rollstone Bank & Trust

Rollstone Bank & Trust is a true community bank, committed to improving the quality of life of their neighbors throughout Central Massachusetts. Their employees serve on countless boards and committees, working for the betterment of the region. The Bank offers philanthropic support for a wide variety of local educational, environmental, and cultural community improvement and development projects including programs like Sponsor A Highway.

They serve consumers and businesses, and have the only locally-based Wealth Management Division, allowing you to get all your financial service needs met in one place.

“Rollstone Bank & Trust – Rock Solid Banking Since 1846.”

Rollstone Bank & Trust has been a dedicated sponsor since December of 2010. They currently have 6 signs and have been serving their community through the Sponsor A Highway Program for the last 4 years!

www.rollstonebank.com

 

1.) Elements Massage

Elements Massage has more than 160 locations nationwide where the amazing benefits of massage therapy are paired with professional massage therapists, flexible scheduling, affordable prices, and outstanding service to create a truly therapeutic experience.

Their highly trained and qualified massage therapists work with you to meet your individual needs, and with hundreds of available appointments each week, Elements Massage will always be able to work around your busy schedule.

Not only is Elements Massage the number one sponsor in the state of Massachusetts, they are also oen of Adopt A Highway Maintenance Corporation’s newest partners having just joined the program in March of 2014! Boasting a total of 16 signs, Elements Massage has shown true dedication to the community and with the help of our amazing crew members, they have substantially improved our roadways by making them clean and safe.

Thank you to each and every one of our sponsors for taking part in this proven program. Your help has meant the world to us and to the communities in which you do business and live!

Keeping Dog Beach Clean – Orange County Pet Supply Is Making the Difference!

by Erin Marchesano 6. June 2014 12:48

AAB Outdoor Media has recently partnered with OC Pet Supply to run an outdoor Beach Campaign on one of Southern California’s most popular beaches, Huntington Dog Beach!

OC Pet Supply is Orange County’s premiere pet supply store! Family owned, and with locations throughout Orange County, they offer you the best shopping experience possible.

With six store locations, OC Pet Supply stores offer a nice variety of quality dog supplies, cat supplies, and other supplies for whatever type of animal you own. Dogs, cats, birds and fish, they help you take care of them all. Beds, toys, crates, feeding systems, containment systems, and hundreds of other pet products are sure to make your pet happy and healthy. In addition, OC Pet Supply offers some of the lowest prices on pet supplies in the area!

With limited places to go throughout Orange County where your dogs can stretch their legs, Huntington Dog Beach is a great place for you and your companions to play, splash around, and breathe in the cool salty air. While Southern California Beaches are known for their beauty, in the summer months especially, it is difficult to keep the beaches clean. Dog beach is a great place to take your pup, but not when you risk stepping in a mound of doo-doo.

Adopt A Beach is a program that brings awareness to beach-goers by encouraging them to throw away their trash using our EcoSmart™ barrels. These barrels are wrapped with OC Pet Supply’s unique advertising campaign and are placed throughout the beach, parking lots, sidewalks, and along the street, giving people a place to throw away their trash.

For the months of June, July, and August, you will be able to see OC Pet Supply’s EcoSmart™ barrels all throughout the beach! In addition, OC Pet Supply has partnered with GREENIES to bring you and your pup a FREE treat! Just post a photo of your dog on Facebook in front of one of the Adopt A Beach Barrels, and you will receive one FREE Greenies 6 oz. treat on your next visit to any of OC Pet Supply’s six store locations!

For more information visit the OC Pet Supply website here.

 

How Out Of Home Mediums Can Dramatically AMPLIFY Your Advertising Campaigns!

by Erin Marchesano 4. June 2014 13:09

The Outdoor Advertising Association of America (OAAA) has always been a go-to resource for AHMC when it comes to out of home (OOH) mediums and the success of outdoor advertising in today’s business climate.

One thing business owners tell our market managers time and time again is that they’re already using other forms of media for their current advertising campaigns such as TV, internet, radio, and print, therefore, why would they spend more money on outdoor advertising when they feel it just doesn’t make sense for them?

In a recent brochure called “How OOH Amplifies Your Message”, OAAA covers how Out of Home surrounds and immerses its audiences, creating additional reach for businesses to get their message directly to consumers.

In the brochure, OAAA explains that when Out of Home is added to a company’s overall media plan, it can extend the campaign’s reach at a lower cost and a higher ROI. What is actually most interesting however, is Out of Home’s ability to amplify a company’s current advertising campaign by improving effectiveness, reinforcing creative, increasing interaction and engagement, making the message more personal and impactful, and by driving the consumer further down the purchase funnel.

All of this can be done by positioning your Out of Home message in a relevant and contextual way that directly targets the consumer’s daily life.

The benefit to Out of Home amplification is that it has the power to target audiences while they’re driving, taking public transportation, on their lunch hour, shopping, working out, going to movies, etc. Unlike many other advertising mediums, consumers don’t have a choice whether or not they want to see your message. Out of Home forces people to consume your message in their every day environment and builds upon your other media components as they may not be reaching people as effectively as you’d like.

Consider this:

• Out of Home, when integrated with web search, video content, social media, and text messages can actually complement a business’ other digital and social marketing efforts. This is because it allows consumers to interact with your brands away from their home.

• Bus, train, taxi, subway, and highway advertising reaches commuters during critical part of their day; before and after work, and during their weekend leisurely hours.

These are just a few ways that Out of Home can and WILL amplify your current advertising campaigns. Next time you and your business feel like Out of Home just doesn’t make sense for your bottom line, reconsider and be mindful of the ways that Out of Home can actually complement your current advertising efforts. OOH has a higher reach at a lower price, therefore providing you with a higher return on your investment.

 

You and your business should definitely consider Sponsor A Highway as a great way to AMP UP your current advertising campaigns!

 

Sponsor A Highway is an inexpensive and effective outdoor medium that is sure to amplify your current advertising campaigns. With the help of our market managers, you’ll be able to find the right target market, the best possible placement, and perfect audience to extend the reach of your message.

For more information about OAAA visit their website, and to read the full brochure, follow the link here.

 

Interested in Other Environmental Programs like Adopt A Highway? Consider Our Other Company, and Adopt A Beach!

by Erin Marchesano 3. June 2014 08:57

Travelers from around the nation and the world vacation on Southern California beaches to experience what the beach lifestyle embodies. Southern California coastal lifestyle has created an image of health and happiness and it’s a unique population of those who enjoy travel, outdoor activities, music, art and a variety of other entertainment.

The California Lifestyle is refined and molded into a more specific state of existence that is defined by health & environmentally conscious consumers with disposable incomes, who stay ahead of the mainstream, and are powerful brand advocates. As more and more media options vie for consumer attention it is increasingly important to stay top of mind.

Adopt A Highway Maintenance Corporation’s other company AAB Outdoor Media, offers a simple, environmentally smart solution to reach those consumers in one of the most relaxing and enjoyable atmospheres, the beach. Our audience is comprised of trend setters who have the influence to spread our advertisers’ messages far beyond our effective reach numbers.

Businesses have the opportunity to sponsor different county beaches throughout Southern California. These beaches go as far south as Huntington Beach and as far north as Nicholas Canyon. Posters with the company’s unique advertising message are displayed on EcoSmartTM bins all throughout the beach, pier, sidewalk, and parking lots. These bins encourage people to be mindful of their waste and are there for them to to throw away their trash.

In addition, Adopt A Beach crew members go out and remove trash, clean the bins, and upkeep the beaches in exchange for the monthly fee paid by sponsors. The program is simple and it’s a program that works.

 For more information visit the Adopt A Beach website, or call 800-200-0003!

The Auto Industry: Who’s Spending The Most on Sponsorships?

by Erin Marchesano 22. May 2014 13:20

If you are unfamiliar with IEG, Inc., they are a great resource for keeping up to date with the latest industry trends that have a direct affiliation to corporate sponsorships and sponsorship spending. AHMC is subscribed with IEG and refers to their website frequently for getting good, current, useful, practical, and relevant information as we learn, grow, and move forward as a company. Their expertise even extends further to cover topics such as branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, and strategic philanthropy to name a few.

This month, IEG released an article on their “IEG Sponsorship Report” about the Automotive Industry breaking down which auto manufacturers are spending the most on corporate sponsorships and how much of their sponsorship budgets are being spent where.

In the sponsorship world, there are a lot of different areas in which businesses can allocate their spending. Some of these different areas include sports, entertainment, causes, arts, festivals, and events. This could be anything from sponsorship of a specific sporting event or athlete to sponsorships that support environmental causes and programs like Sponsor A Highway.

Below we created a chart using some of the information that IEG published to show which auto manufacturers are spending the most in which sponsorship categories.

As you can see, General Motors and Toyota are the top spenders on sponsorships in the auto industry, and the sports category by far dominates any other category that auto manufacturers invest in.

 

What does this information tell you?

 

With so many different ways to invest your company’s advertising dollars, statistics like these one again show that sponsorship spending is on the rise. While the “Causes” category may come in a close third, the ever pressing subject of corporate social responsibility and sponsorships for the betterment of our communities and environment are a great example of how Sponsor A Highway is an inexpensive and proven method of advertising THAT WORKS for your business.

Think about what your advertising and marketing goals are for the future and consider the opportunities that lie in sponsorships; especially those that go toward a great cause, improve our communities, environment, and can help brand your business through effective methods of corporate social responsibility.

For more information about IEG, Inc. and to read their full article, follow the link here or visit their website at www.sponsorship.com.

Monthly Posts