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**SPONSOR SPOTLIGHT** - Culver’s of St. George

by Erin Marchesano 20. May 2015 16:09

 

When the Culver family opened the very first Culver’s in their beloved Sauk City, Wisconsin, they never dreamed just how popular their one-of-a-kind ButterBurgers® and Fresh Frozen Custard were destined to become. Today Culver’s remains a family-owned and family-operated business with restaurants throughout the Midwest and beyond.

In 1984, Craig Culver and his family opened the first Culver’s restaurant in Sauk City, Wisconsin, serving their signature ButterBurgers® and Fresh Frozen Custard to friends and neighbors with genuine, from-the-heart hospitality. Their sole financial goal was to support their growing family.

Since then, with a family of franchise partners who share the same uncompromising standards they’ve held from day one, Culver’s has grown to over 500 restaurants in 22 states.

Culver’s has earned its reputation for deliciousness by cooking every ButterBurger to order and crafting every batch of Fresh Frozen Custard throughout the day, same as they always have.

For more information about Culver’s visit their website: http://www.culvers.com

 

Stop & Stor Assists in Keeping Highways Clean – ARTICLE / PRESS RELEASE

by Erin Marchesano 1. May 2015 13:40

It’s always exciting when our participating partners get some extra media exposure for their involvement in the program and this week Stop & Stor has made the news for the impact they have made in New York since joining the program in 2007!!

In a recent article and press release, Stop & Stor is sharing the full-scale environmental and financial impact that their 7 signs have made over the last 8 years.  

Many of these segments are located in Queens along thoroughfares such as the Grand Central Parkway, the Van Wyck Expressway, the Long Island Expressway, and the Belt Parkway. Additionally, one sign is located in Staten Island along the Staten Island Expressway, one is located in Brooklyn along the Gowanus Expressway, and one more is located in Long Island along the Long Island Expressway.

All sponsor segments are maintained by AHMC crew members through Stop & Stor’s monthly contribution to the New York Adopt a Highway Program and we are absolutely thrilled to have such a dedicated business supporting this program and the communities throughout New York!

 

DOT Partnerships & Benefits to the State

Litter clean-up costs in the U.S. are an estimated $11.5 BILLION each year (Source: Keep America Beautiful). The Sponsor A Highway® Program has become a way for businesses and contractors to help each state offset some of the costs associated with litter removal across the country. Adopt A Highway Maintenance Corporation (AHMC) has partnered with state DOTs for over 25 years. Our work together has contributed to the removal of over 4.5 MILLION pounds of trash across the 22 states we do business in.

For each sign sponsored, a portion of the proceeds pay AHMC crew members to clean up trash along their 1-mile sponsored areas. In addition, all trash collected by AHMC crews is sorted at local recycling plants where it is then recycled, reduced, and reused, or properly disposed of if it cannot be recycled.

The cleanliness of our roadways is something that our Sponsors and DOT partners take very seriously. Their dedication, and the hard work of AHMC crew members keeps our roadways and communities safe and looking beautiful.

The program helps the environment, it helps the communities, and it helps the state. Sponsors of the program are looked highly upon by the Department of Transportation for their monthly contributions and the Sponsor A Highway® Program continues to grow due to this partnered success.

 

"What began as a donation of $ 6,000 dollars to this worthwhile program has grown to a donation of $66,000 dollars in 2014. Our commitment to beautifying the neighborhoods of our great City has been unwavering and we are very proud of that. We look forward to continuing our commitment to Adopt a Highway as an integral partner in its efforts. At Stop & Stor our benevolent and corporate philosophy always centers around – people, places, and things"

- Jeff Henick, Chief Operating Officer of Stop & Stor.

 

Everyone here at Adopt A Highway Maintenance Corporation would like to thank Stop & Stor for their continued involvement and dedication to the program and ultimately to the betterment of our communities.

If it weren’t for businesses like you, this program and what we do would not be possible.

 

To read the full press release click the image below:

 

For more information about the Sponsor A Highway® Program call 800-200-0003

Facts about U.S. Drivers - How OOH & Sponsor A Highway® Can Help Your Business Gain More Exposure By Connecting Your Brand to the Community!

by Erin Marchesano 1. May 2015 12:30

The American Automobile Association (AAA) just released their American Driver Survey, and interestingly enough, the survey shows a large amount of growth in the daily mileage of drivers between 2009 and 2014 which is very promising for Out Of Home Advertising!

The data for the survey was collected over the course of one year (May 2013 – May 31, 2014) and was taken from 3,319 drivers nationwide.

Some key facts from the survey include:

  • Drivers 16 and older drive, on average, 29.2 miles per day or 10,658 miles a year, up  from 29.0 miles per day in 2009
  • Among Adults 16-34, miles per day grew a whopping 20%
  • There is a direct correlation between level of education and daily miles driven, with the most educated segment of the population driving the most
  • Men reported driving more miles than women
  • Caucasians reported driving more miles than respondents of other races, with Hispanic respondents reported driving the least
  • Teenagers and drivers ages 75+ also drive significantly fewer miles on average
  • About 50% of all miles driven are in a car, and another 40% in an SUV or pickup truck (van, minivan, and motorcycles are the other 10%)
  • People drive, on average, more on weekdays and less on weekends

 

From OAAA:

“OOH reaches consumers during the 70 percent of waking hours they’re away from home – and especially when they’re on the road. The Arbitron OOH advertising study found:

  • Almost 90% of Americans aged 18 or older have traveled the roads or rails in a vehicle in the past month including cars, trucks, buses, taxis, commuter rails and subways.
  • Time spent exposed to OOH media is significant with the average time spent traveling over 20 hours per week and covering 169 miles.
  • OOH media viewership is high. 75% of total US adults have noticed advertising on static billboards, digital billboards, sides of public buses, bus shelters, taxi cabs, commuter rails, subways or any street level advertising such as kiosks or newspaper stands in the past month; and viewership among travelers is 84%.”

 

 

How Sponsor A Highway® Can Help:

With OOH continuing to prove year-over-year that it is a successful form of media for marketing and advertising, the Sponsor A Highway® Program falls within its own special niche of this category allowing businesses to get their name and logo directly on some of America’s busiest and most highly traveled roadways.

With statistics like the ones above showing significant changes in driving behavior and overall increases in miles driven, the Sponsor A Highway® Program is a great way to gain additional exposure for your business at a low monthly cost.

One of the many benefits to the Sponsor A Highway® program is the environmental aspect. In exchange for a monthly fee, Adopt A Highway crew members go out and remove litter and debris from a business’ sponsored area contributing to cleaner and safer roadways. This connects businesses that join the program with the community, providing a sense of environmental care, and together we work with our sponsors to make a difference.

Whether you are a large corporation looking for an environmental opportunity that will provide you and your employees with an additional sense of Corporate Social Responsibility, or a smaller business trying to gain exposure for your brand, this is the program for you!

For more information call 800.200.0003 or email us at info@adoptahighway.com

To read the full article visit the link here.

Source: Nielsen, AAA, Arbitron
AAA "American Driver Survey"
Arbitron OOH Advertising Study
Automotive Creative Examples

 

10 of the Best Eco-Friendly Charities - Earth Day 2015

by Erin Marchesano 22. April 2015 09:28

 

 

 

Project Greenify is brought to you by the Direct Energy family of brands, and they’re dedicated to bringing a new perspective along with cool and insightful tips to help make the world a little bit greener. We felt that the following article by Project Greenify was perfect for those looking for charitable organizations that they can get involved, or donate to on Earth Day, and year-round!

There are countless non-profit organizations around the US each with their own missions to help the environment in one way or another. With so many available, how do you know which ones are legit and actually fulfill their mission statement? Below is a list of 10 top environmentally friendly non-profit organizations gathered from various sites such as Charity Navigator and squidoo.com.

  1. Wildlife Conservation Network. This eco-friendly non-profit organization protects endangered species and preserves their natural habitats.  WCN partners with independent, community-based conservationists around the world and gives them the capital and tools they need to develop solutions for human-wildlife coexistence.  100% of any donation can be designated to the conservation of a specific species if requested.
    Charity Navigator Rating: 4 Stars (67.78 out of 70)
  2. The Sierra Club. It is America’s largest and most influential grassroots environmental organization. It was created to preserve and protect the rapidly developing California landscape, though it has now expanded to saving lands worldwide.
    Charity Navigator Rating: 4 Stars (67.69 out of 70)
  3. The Conservation Fund. This non-profit tops the eco-friendly charts for protecting America’s most important landscapes and waterways. Plus, 94% of their funds go towards program costs so you aren’t left wondering where you money went if donating to this organization.
    Charity Navigator Rating: 4 Stars (67.16 out of 70) (they’re one of the highest rated charities).
  4. The World Land Trust - US. This international conservation non-profit was established to save rainforests and other threatened tropical habitats that are critical for preventing immediate species extinctions. They have saved over 4 million acres of endangered habitats in 17 countries.
    Charity Navigator Rating: 4 Stars (63.74 out of 70)
  5. Ecotrust. This non-profit has a mission to inspire fresh thinking that creates economic opportunity, social equality, and environmental well-being.  For example, they created FoodHub, which is an online marketplace designed to connect wholesale buyers and sellers of regionally grown food. Donating to this cause is worth your money as 84% of its funds go towards program costs.
    Charity Navigator Rating: 4 Stars (62.19 out of 70)
  6. Earthjustice. “Because the earth needs a good lawyer.” This eco-friendly non-profit public interest law firm has a mission to legally protect the environment. It makes sure the environmental laws are being passed and upheld.
    Charity Navigator Rating: 4 Stars (60.94 out of 70)
  7. Environmental Defense Fund. This eco-friendly non-profit takes on most urgent environmental threats to the climate, ecosystems, people’s health, and more and then fights them by combining science, economics, and law to find practical and lasting solutions.  They scored high on Charity Finder and uses 79% of their funds for program expenses.
    Charity Navigator Rating: 4 Stars (60.42 out of 70)
  8. The National Conservancy. From climate change and rainforests to anything in between, this eco-friendly, non-profit organization is committed to taking on tough issues facing conservation efforts today. To date, they have protected more than 119 million acres of land and 5,000 miles of rivers worldwide, making it one of the largest eco-oriented charities in the world.
    Charity Navigator Rating: 3 Stars (56.84 out of 70)
  9. Greenpeace. This world renowned eco-friendly organization uses lobbying and research to reach its environmental protection and conservation goals. From protecting oceans, forests, and wildlife to working towards no new nukes, no issue is too tough for Greenpeace to go after.
    Charity Navigator Rating: 3 Stars (55.40 out of 70)
  10. National Geographic Society. The key to this eco-friendly organization’s conservation approach is to show the planet’s natural beauty so people will appreciate it. In addition to conservation, National Geographic supports exploration and scientific research through grant programs and public projects.

Note: Charity Navigator offers free charity ratings to enable donors to access relevant information before they make a donation to an organization. There, you can see if your money really is going to a good cause.

Information provided by Project Greenify. To ready the full article click here.

The Huntington/Seal Beach Surfrider Foundation’s “Ohana Day” and Beaches Be Crazy Event Recap!

by Erin Marchesano 21. April 2015 12:51

 

The Surfrider Foundation is a non-profit environmental organization dedicated to the protection and enjoyment of the world’s oceans, waves and beaches for all people, through conservation, activism, research and education.

Surfrider Foundation now has more than 50,000 members in the USA and 90 chapters worldwide.  International Surfrider Foundation chapters and affiliates have been established in many foreign countries including the Surfrider Foundation Europe (with ongoing programs and Chapters in France, Germany, Spain, Portugal and Italy) as well as Japan, Brazil, and Australia.

On Saturday April 11, 2015, Adopt A Highway Maintenance Corporation and Adopt A Beach joined the Huntington/Seal Beach Surfrider Chapter for its 9th annual “Ohana Day”.

“2,400 + beach goers, visitors, participants and volunteers joined our 9th annual "Ohana Day" event. 427 volunteers joined in for our beach cleanup picking up 417.23 lbs.of trash with 42 lbs.of Styrofoam. 25 business partners participated showing their products or service.

Music by Tupua with entertainment & dancing by Tahitian Performers that thrilled the crowd!

Various Kohls stores and their employees partnered up with our Ohana Day celebration year after year; also joining us was 150 members of the First Christian Church of Huntington Beach;

Thanks to all our EC and Core Volunteers for giving their time and effort to make this event one of the most successful to date (they are very talented and dedicated individuals!), Also special thanks to two great individual: Frank Dubbs for MC-ing and announcing throughout the event and also to "Rockin Fig" for his friendship, long-time association and support with our Surfrider Foundation Chapter's mission for protecting our oceans, waves and beaches..”

– Huntington Beach Surfrider Foundation

While a few of our AHMC/AAB employees worked the booth handing out t-shirts, bags, chapstick, and water bottles, everyone else, including our friends and families participated in the beach cleanup which contributed to the removal of a whopping 417.23 lbs. of trash!

The day was pack with information from all kinds of unique educational programs, live music that was performed by Tupua, and plenty of activities for children and their families.

We are so grateful to have had the opportunity to be one of the participating partners at the event with Surfrider. We could not wait to share about our environmental programs and their impact on the environment. There were so many amazing businesses that came out to educate beach goers at the event and we are so glad we could come out and support!

Thank you to everyone at Surfrider Foundation for all that you do. If it wasn’t for organizations like you and all the amazing people that volunteer each year, our beaches and communities would not be nearly as beautiful. Your efforts keep litter and debris out of our ocean protecting wildlife and plants, your efforts keep our beaches safe and beautiful for beach goers year-round, and your efforts make the leader in non-profit organizations that are dedicated to the protection and enjoyment of the world’s oceans.

 

2015 Surfrider Foundation Beach Cleanup Events

April 25th – Huntington Street – Huntington City Beach
(Note: just a few blocks south of the HB Pier) Sponsored by Waterfront Hilton

May 9th – Newland Street – Huntington State Beach
Enter at Newland St. /PCH. Head South and look for our blue Surfrider tents.)
Sponsored by Brewbakers

May 23rd – South Bolsa Jetty – Bolsa Chica State Beach
(Note: Enter between Warner/Seapoint on PCH and turn left once in the park. Go all the way down to the end of the road and look for us on the right hand side near the new Jetty.) Sponsored by Jacks Surfboards, CGT & Bauer Water Solutions

June 6th – Tower 21 – Bolsa Chica State Beach   
(Note: Enter between Warner/Seapoint on PCH and turn right once in the park. Look for Tower 21 on the left hand side.) Sponsored by Drains to Ocean

June 2oth – 6th St. Northside HB Pier – Huntington City Beach    (International Surfing Day)               
(Note: just North of HB Pier) Sponsored by Shorebreak Hotel

July 11th – Brookhurst Street – Huntington State Beach
Enter at Newland St. /PCH. Head South and look for our blue Surfrider tents.)
Sponsored by Drains to Ocean

July 25th – River’s End  – Seal Beach ( 15 1st Street, Seal Beach, CA 90740 )
Sponsored by Rivers End Cafe

August 8th – South Bolsa Jetty – Huntington State Beach
Sponsored by Volcom

August 22nd – 17th Street – Huntington City Beach
Sponsored by 17th St. Boardshop

September 19th – 6th St. Northside HB Pier – Huntington City Beach 
CA Coastal Cleanup – Sponsored by Shorebreak Hotel

October 10th – River’s End  – Seal Beach ( 15 1st Street, Seal Beach, CA 90740 )
Sponsored by Rivers End Cafe

October 31st – 9th St. – Huntington City Beach       
(Note: just North of HB Pier) Sponsored by Jacks Surfboards

November 7th – Beach Blvd – Huntington Beach City
(Note: Turn right at City entrance on PCH & Beach Blvd then look for Blue Surfrider Tents) Sponsored by Brewbakers & WaterWall Displays

December 12th – Warner/PCH – Huntington State Beach
(Note: Enter between Warner/Seapoint on PCH and turn right once in the park. Go all the way to the very end towards Warner St.) Sponsored by Java Jaws Surfers’ Blend Coffee

For more information about the Huntington/Seal Beach Chapter, visit their website at http://hsbsurfrider.org.

 

Join us for AHMC's Annual Beach Cleanup Event - Beaches Be Crazy!!

by Erin Marchesano 6. April 2015 10:03

Adopt A Highway Maintenance Corporation (AHMC) & Adopt A Beach Outdoor Media (AAB) are proud to be participating in the Beach Clean Up Day on Saturday, April 11, 2015, sponsored by the Huntington/Seal Beach Surfrider Foundation. This monthly event also happens to coincide with Surfrider’s Annual Ohana Family Day, which will be held this year at Seal Beach Pier.  The time for Beach Clean Up will be 8:00 AM to 12:00 noon, with Ohana Family Day events continuing until 1:00 PM.

“Participating in this event has inspired a new tradition within our company to bring together our employees and their families to collectively volunteer for environmentally conscious events every year.   With Earth Day approaching, (April 22) it’s an exceptional time to participate in both Ohana Days and the Seal Beach clean-up..."

Read the full AHMC/AAB press release here.

More event information from Surfrider Huntington/Seal Beach:

Ohana Day is a great opportunity for everyone to come out for an enjoyable and educational day at the beach. Surfrider will have plenty of volunteers on hand to talk about simple things we can all do in our own homes to improve water quality at our beaches. In addition there will be free surf lessons courtesy of M&M Surf School, free marine biology lessons form Science 2 U, interactive information on ocean and surf related group tables, a bodyboarding clinic courtesy of Alternative Surf, Lifeguard Try-Outs, Surfrider programs and a beach cleanup. All this in addition to music and a raffle featuring merchandise from a variety of supporting local businesses. Friends and families are encouraged to bring their boards, beach chairs and a picnic lunch to enjoy a fun day at the beach!

Surfrider is looking forward to sharing their environmental programs the chapter has developed. These programs include beach cleanups, water quality testing, creating Ocean-Friendly Gardens, Education and Rise Above Plastic to reduce litter on our streets and beaches. All of these programs will be featured at Ohana Day – a great opportunity to get involved. The event will be held on the sand at the Seal Beach Pier/ 8th street beach parking lot. (http://hsbsurfrider.org/)

2014 Event Photos Provided by Surfrider Huntington/Seal Beach Chapter (Facebook Page - www.facebook.com/HBSBSurfriderFoundation):

 

Join us as we celebrate the Earth with a fun-filled and educational day at the beach!

 

 

Adopt A Highway Maintenance Corporation’s 2015 Operations Safety Forum

by Erin Marchesano 5. March 2015 13:46

What many people do not realize is that the core component of our business is actually litter removal.

Litter clean-up costs in the U.S. are an estimated $11.5 BILLION each year (Source: Keep America Beautiful). The Sponsor A Highway® Program has become a way for businesses and contractors to help each state offset some of the costs associated with litter removal across the country. Adopt A Highway Maintenance Corporation (AHMC) has partnered with state DOTs for over 25 years. Our work together has contributed to the removal of over 4.5 MILLION pounds of trash across the 22 states we do business in.

For each sign sponsored, a portion of the proceeds pay for AHMC crew members to clean up trash and debris along the 1-2 mile sponsored areas. In addition, all trash collected by AHMC crews is sorted at local recycling plants where it is then recycled, reduced, and reused, or properly disposed of if it cannot be recycled.

The program helps the environment, it helps the communities, and it helps the state. Sponsors of the program are looked highly upon by DOT partners for their monthly contributions and the Sponsor A Highway® Program continues to grow due to this partnered success. However,

NONE OF THIS

 would be possible if it weren’t for AHMC’s truly dedicated crew members and supervisors.

 

In fact, this has been a very special week for AHMC because we're hosting our annual “Operations Safety Forum”, one of the many required safety and training programs that AHMC conducts throughout the year. This event in particular is special because all 15 of our national supervisors have been joined together for two days of extensive safety training and development of fundamental safety skills set to prepare them and their crew members for the job ahead.

SAFETY, is something that cannot be neglected, ignored, mistreated, or conducted carelessly. This goes for supervisors, crew members, and even traveling motorists.

OUR Sponsor A Highway® crew members are the front of the line for the business. Not only are they the face of the company, but every single day they put their lives at risk to keep our roadways clean so that others can travel safely without the danger of trash or debris.

“Safety does not happen by accident.”

Our supervisors are trained carefully and comprehensively to administer strict safety routines and thorough program training that will keep their crew members SAFE. Nothing is more important than a human life, and that’s a belief that everyone at Adopt A Highway Maintenance Corporation stands by.

The cleanliness of our roadways will always be a cause that our Sponsors and DOT partners take very seriously, but none take it more seriously than the Sponsor A Highway® supervisors and crew members. Their dedication and hard work is what keeps this program alive.

“As dedicated supervisors we thank you with our deepest gratitude and appreciation for your commitment to keeping the lives of our crew members and the public we serve, safe.

You are truly a magnificent part of our company foundation and you deserve true recognition for all that you do! Thank you from all of us.”

– Adopt A Highway Maintenance Corporation

 

Memorable Safety Quotes by Some of Our Heroes:

Speaking with news anchor Katie Couric after the plane crash, Sullenberger said: “One way of looking at this might be that for 42 years, I've been making small, regular deposits in this bank of experience, education and training. And on January 15, the balance was sufficient so that I could make a very large withdrawal.” - Captain Chesley Sullenberger

“The way I describe this whole experience—and I haven’t had time to reflect on it sufficiently—is that everything I had done in my career had in some way been a preparation for that moment. There were probably some things that were more important than others or that applied more directly. But I felt like everything I’d done in some way contributed to the outcome” - Captain Chesley Sullenberger

"No one should have to sacrifice their life for their livelihood, because a nation built on the dignity of work must provide safe working conditions for its people." - Secretary of Labor Thomas E. Perez

“It’s better to lose one minute in life…than to lose life in a minute.”- Author Unknown

“Accidents, and particularly street and highway accidents, do not happen – they are caused.” -Ernest Greenwood US Representative NY 1951-1953

 

**Sponsor Spotlight** - JetBlue Airways

by Erin Marchesano 20. January 2015 15:45

Adopt A Highway Maintenance Corporation® would like to welcome JetBlue Airways to the New York Sponsor A Highway® Program! One of 2015’s newest sponsors, JetBlue Airways currently has two signs in and around the New York City area.

In a previous post from July of last year, AHMC highlighted a new partnership between JetBlue and the Surfrider Foundation where JetBlue would provide the Foundation with air travel to help support cleanups and conservation work throughout the U.S., Caribbean, and Latin America.

To read the full article click here.

Partnerships like this are the reason we have a cleaner and safer environment around us and everyone here at AHMC is extremely excited and proud to have JetBlue on board and supporting the Sponsor A Highway® Program in New York City.

A huge advocate of environmental programs and corporate social responsibility, JetBlue is always looking for ways to better the lives of its customers, crewmembers, and communities while inspiring others to do that same.

Their new partnership with the Sponsor A Highway® Program is sure to bring awareness to the many benefits it has for sponsors and communities alike.

 For more information about JetBlue and their worldwide impact through Corporate Social Responsibility click the link below:

www.jetblue.com/corporate-social-responsibility

Top 10 Reasons to Sponsor A Highway! (INFOGRAPHIC)

by Erin Marchesano 8. January 2015 14:30

We're kicking off the New Year with the Top 10 Reasons to Sponsor A Highway!

Click the image below to view full-size!

For more information about the Sponsor A Highway® Program call or email us today!

800-200-0003

info@adoptahighway.com

2011 - 2014 Adopt A Highway Maintenance Corporation® Environmental Impact (INFOGRAPHIC)

by Erin Marchesano 31. December 2014 11:02

Click the image below to view full-size.

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