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Small Business Saturday: Where Consumers Have the Opportunity to “Shop Small” & Everyone is Showing Their Love for Small Businesses!

by Erin Marchesano 24. November 2015 13:30

This coming Saturday, November 28 marks the 6th annual Small Business Saturday (#SmallBusinessSaturday). A day created by American Express to encourage people across the country to support small, local businesses. (#ShopSmall)

Small Business Saturday was first launched in 2010 and by 2011 had quickly gained steam as the U.S. Senate voiced their support for the day by making it an officially recognized holiday. In 2012, American Express did everything in their power to help small business owners have a voice and provided free, personalized ads which appeared millions of times across the web. In response, 73.9 MILLION people went out to shop at small businesses that year.

As the day continued to grow, individuals and local organizations pledged to support Small Business Saturday as Neighborhood Champions. This amounted to over 1,450 people signed up to rally their communities on Small Business Saturday and in 2014, an estimated $14.3 BILLION was spent by 88 million consumers at small independent businesses on Small Business Saturday.

Shoppers are now supporting their neighborhood businesses like never before and are continuing to embrace the day as a holiday shopping tradition year over year.

“Small businesses power the U.S. economy. In fact, according to the SBA, they represent 54% of all domestic sales and generate approximately 40% of all retail jobs. Small businesses add vibrancy and strengthen communities, as well as their local economies.”  - Robert Arora, Forbes


Why is this important to Adopt A Highway Maintenance Corporation?

Because 95% of our Sponsors ARE small businesses! And every year they give back to their local communities through the Sponsor A Highway® Program making this the perfect opportunity for local residents and communities to give back to them!

Small businesses are the key to the American economy and thanks to American Express, this annual initiative has evolved as a great way to offer support to the great entrepreneurs of our country.

This Saturday is YOUR opportunity to #SHOPSMALL!!


Related Articles:

The story of Small Business Saturday®

Small Business Saturday: The Antithesis Of Black Friday

How to tap into the $14B Small Business Saturday action

ONE Million Trees Have Been Planted by the New York Restoration Project & We’re Celebrating!!

by Adopt A Highway 20. November 2015 13:29

Adopt A Highway Maintenance Corporation® (AHMC) and its employees care very much about the environment and the betterment of our local communities. Not only have we dedicated our careers to these kinds of initiatives, we also partner with a number of organizations that are geared toward the betterment and rejuvenation of local communities in cities and areas that are very much in need.

One program that we partner with is the New York Restoration Project (NYRP). MillionTreesNYC is an innovative, public-private initiative with an important and ambitious goal – to plant and care for one million new trees across the city’s five boroughs. Led by NYRP and the New York City Department of Parks and Recreation (NYC Parks), the initiative not only maintained momentum, it sped up—two years ahead of its original schedule and is now set to complete by 2015.

MillionTreesNYC brings the many environmental, health, social and economic benefits that trees provide to all facets of city life. It has become a citywide movement that is engaging and energizing New Yorkers of every background and interest in not only planting trees and fostering greater respect for the city’s urban forest, but in volunteerism, environmental education and public policies that will lead to a more beautiful, healthy and more sustainable New York City.

Since 1996 the NYRP has strived to revitalize and restore the beautiful and memorable landscape of New York City and today…

They planted their MILLIONTH TREE!!

Both Adopt A Highway Maintenance Corporation and our President, Ms. Patricia Nelson have been donating to the New York Restoration Project with hopes and aspirations that they will meet their hard earned goal, and today they did just that!

We are so proud of what this organization has accomplished in such a short period of time and don’t want their hard work to go unrecognized! If you live in New York City, look out your window this evening because you will see the Empire State Building painted green in honor of this incredible milestone!



To read more about how you can donate click here!

The Nevada Sponsor A Highway® Program Helps Keep Highways in the State Clean

by Mariam Nassery 21. October 2015 15:06

In Clark County, Nevada, officials are happy to have the help of Adopt A Highway Maintenance Corporation® to keep their roadways clean. While the Nevada Department of Transportation utilizes crews for sweeping along the I-15 and other major highways, litter build up is still an issue. Without the assistance of sponsors such as Zappos and The Red Rock Moose Lodge 252, litter removal upkeep would be a daunting and almost impossible feat for Clark County and the rest of Southern Nevada.

Zappos is the largest sponsor in the country.  Their sponsorship of Nevada’s highways is a great benefit. Now with Reno accepting sponsorships, businesses like BOOMTOWN Casino and Hotel, AmCheck, Wild West Gaming, and Republic Services, are all doing their part in helping the Department of Transportation in its quest to keep the busy I-15 and tourist hotspots of Nevada clean.

Clark County has the arduous task of keeping hundreds of miles clean and presentable for tourists who drive in on I-15. Litter piles up from passing motorists as well as due to the dust storms that can occur in the desert wind. AHMC strives to safely maintain these roads while adhering to weather reports and avoiding flash flooding, extreme temperatures and other hazards. While the Nevada Department of Transportation sweeps daily and has its own crews maintain the roads in Las Vegas and the surrounding cities, the Nevada Sponsor A Highway® Program is responsible for the highway miles on I-15, Route 80, Route 95 and Route 515, to name a few. In addition, there is availability for businesses to sponsor ramps throughout the Las Vegas metro area. Ramps are filled with gravel and dirt that may accumulate litter from debris that falls onto the highways from abandoned vehicles. This is another excellent reason to look into sponsoring ramps and more throughout Nevada. Small businesses can help sustain the maintenance and support their community by doing so.

We are glad to see the participation of these companies with the Nevada Sponsor A Highway® Program and look forward to their continued support to maintain their communities’ roadways.

If you would like to sponsor a stretch of highway in Nevada, please do not hesitate to give us a call at (800) 200-0003 or email us at info@adoptahighway.com

Maryland Sponsor A Highway® Program Still Growing After a Decade in the State

by Mariam Nassery 19. October 2015 08:33

The Maryland Sponsor A Highway® Program began in 2006 and is thriving as it approaches a decade. A partnership between Adopt A Highway Maintenance Corporation® and the Maryland Department of Transportation, the SHA helped fill in the gaps for highway maintenance left by the state and volunteers. What grew out of this commitment was cooperation between the Adopt-A-Highway volunteer program and sponsors to ensure the environmental benefit of clean highways throughout the state.

The Adopt-A-Highway program covers the state’s secondary roads, while the Sponsor A Highway® Program allows coverage of interstates. Though Maryland’s Adopt- A-Highway program includes 323 groups and has covered 15,000 miles of roads since it began in 1989, extra coverage was clearly needed. While the volunteers had reduced litter along the roadways, lakes and other natural landmarks, major interstates were neglected.

In stepped the Maryland Sponsor A Highway® Program, which allows businesses to sponsor litter removal while acknowledging their efforts with a recognition sign at the adopted section of highway. Currently, there are over 100 sponsors in the program. The state’s largest sponsor, Royal Farms, has understood the impact they can make through the Sponsor A Highway® Program. Businesses benefit from the eyes on the road. Along Maryland’s major highways, over 150,000 motorists drive through on a daily basis.

Through the permission of the SHA, volunteers were able to create a role for themselves in this philanthropic effort. The community has united through both these programs to help keep their towns clean. 

Maryland is just one example of a prospering market that has flourished from cooperation between the Department of Transportation, Adopt A Highway Maintenance Corporation® and the volunteer state program. At AHMC, we love to see the personal responsibility that volunteers feel and the appreciation for highway sponsorship by businesses in all of our markets.

To learn how you can become a sponsor in Maryland or any other market, please call us at (800) 200-0003 or email us at info@adoptahighway.com.


Adopt A Highway Maintenance Corporation (AHMC) Celebrates 25 Years!

by Adopt A Highway 29. September 2015 08:41

On this day in 1990, AHMC began its quest to be the industry leader in outdoor sponsorships, by opening its doors and pioneering the first ever corporate Sponsor A Highway® Program in over 30 different markets and 24 states.

Our growth and prosperity have been a direct result of years of hard work from AHMC’s dedicated employees, the commitment and belief in the program by AHMC’s incredible sponsors, long-lasting partnerships with State Departments of Transportation, and the innovative spirit that our company continues to bring…

It is with gratitude and great appreciation that we thank every Sponsor, DOT, AHMC employee; family member, friend, and supporter who has helped us get to this monumental achievement.


Our Mission

We are media with a story.

We are passionate about the work we do with state departments of transportation, partnering businesses large and small, and the communities in which we serve.

Through innovation and honesty, Adopt A Highway Maintenance Corporation's story motivates our Sponsors to join in the fight against litter. Our dedication to superior service toward our local communities is making roadways across the nation safer and cleaner for our families, friends, and fellow citizens...

“One Mile at a Time”



Charlotte Highway Sponsorships Are Now Available!

by Erin Marchesano 18. September 2015 10:16

For the first time ever, the Sponsor A Highway® program is now available in Charlotte!

Major roadways include:

• 85

• 77

• 485

• 74

• 16

• 21

• 49

• 51

• 19

Signs are available on a first come, first-served basis. Multi-sign discounts are available!


For more information contact:

Karen Marden

North Carolina Account Manager

Phone: 866-402-1966

Email: KarenM@adoptahighway.com


It is with great pleasure that we introduce our newest and LARGEST sponsor in Michigan – Bill Crispin Chevrolet!

by Adopt A Highway 17. September 2015 12:15

Bill Crispin Chevrolethas been a family-owned and operated dealership since 1975 when Bill Crispin first established the business in Detroit. In 1978, the dealership relocated to Saline.

As champions of great customer service and a business that is ardently active within the community, Crispin Chevrolet has taken the next step in “corporate citizenship” by joining the Michigan Sponsor A Highway® Program and sponsoring over 21 signs throughout the Ann Arbor area.

Recently, the Michigan Department of Transportation expanded its Sponsor A Highway® footprint to reach areas outside Detroit including Grand Rapids, Lansing, and Ann Arbor. When the opportunity opened up, Bill Crispin Chevrolet was the first to respond and his daughter Debbie, who became a partner in the family business in 1992, saw this as yet, another great way for their family’s business to get involved in the community and assist in keeping Michigan’s highways clean!

From education to helping the homeless, no cause is overlooked by the team at Bill Crispin Chevrolet. They constantly find new ways of giving back to the communities that have helped them become a successful, thriving dealership.

Bill Crispin Chevrolet has a strong foundation that has been earned simply through hard work and the tests of time. They have stability, longevity, growth and respect for their community, their customers, and themselves.

Everyone at AHMC would like to thank Bill Crispin Chevrolet for joining us and serving our local communities together through the Michigan Sponsor A Highway® Program! We are enthusiastic about the continued success of your business as well as your assistance in helping to make the environment and roadways throughout Michigan pristine.


For more information about Bill Crispin Chevrolet’s involvement in the community visit their website: www.billcrispinchevrolet.com/CommunityInvolvement


9/11 - We'll #NeverForget

by Adopt A Highway 11. September 2015 08:23

"If we learn nothing else from this tragedy, we learn that life is short and there is no time for hate."

- Sandy Dahl,

Wife of pilot of Flight 93, Jason Dahl



The First Ever Sponsor A Highway Program is Now Open in the State of Wyoming!

by Mariam Nassery 9. September 2015 14:30

Adopt A Highway Maintenance Corporation is excited to announce our newest market in Wyoming! The state has never had a highway sponsorship program before. Sponsorships will be available by mid-September!

The Wyoming Sponsor A Highway Program will give small and large businesses the opportunity to sponsor roadside maintenance in exchange for a monthly fee. The businesses’ will receive exposure from the recognition panel that will feature their company name and logo as they help keep the environment clean. These signs will be located along urban highways, rural roadways, truck stops and rest areas all over Wyoming.

The market will focus on Cheyenne, Laramie and Casper at first, but will continue to grow and expand into all of Wyoming as the program progresses. All across the vast plains of Wyoming are highways that you can sponsor and choose for the location of your sign. As one of the first businesses to join the Wyoming Sponsor A Highway Program, you can have first pick of sign location.


The sign serves as a mark of your community involvement and concern for helping the environment.  By becoming a sponsor through the Wyoming Sponsor A Highway Program, you are committing to making sure the highways such as Yellowstone Road and Happy Jack Road are kept pristine and beautiful for the communities you cherish.

With over 3,600 as the average daily traffic (ADT) for 2014, your sign will be seen by hundreds of motorists every day. We have newly designed signs for Wyoming that will make sure your company name and logo appear large and clear. This added benefit to sponsorship can boost your brand visibility and respect within the communities of the Cowboy State.

To find out how your business can sponsor a highway in Wyoming, contact us at 800.200.0003.

If you are interested in more about the program launch, take a look at our press release here.

The Salt Lick BBQ has their First Sign Installed in Austin!

by Mariam Nassery 20. July 2015 16:56

The Texas Sponsor-A-Highway Program was launched on July 1st! We installed the first sign for The Salt Lick’s BBQ, a renowned Texas business, on this sunny day with the help of the Texas Department of Transportation in Austin. They had two more signs go up by the end of the week. We are honored to welcome them to our largest market in the nation. The Texas Sponsor- A-Highway Program commends The Salt Lick BBQ for recognizing the impact they can make on the environment and deciding to rid 7 stretches of highway of litter!

The owner of The Salt Lick BBQ, Scott Roberts, shared his feelings on why it’s so important to keep Texas highways clean.

“When you travel, you always judge how you feel about the other states by how clean their highways are and Texas must have the cleanest highways because we are the best state in the union,” said Scott Roberts.

You can see the video at the end of this post.

This family-owned restaurant became a reality for the Roberts in 1967. Combining the Texan love of BBQ with down-south tradition, they have created a Texas mainstay that caters to events and weddings throughout the state.

The Salt Lick BBQ has been involved in various philanthropic endeavors, but their concern for the environment led them to contribute to the maintenance and beautification of Texas highways. With their recognition panels, they indicate to the community that they care that Texas always looks its best.

Please click here to see the video featured on the Texas Department of Transportation Facebook page.

Want to learn more about The Salt Lick BBQ? Check out their website at: https://www.saltlickbbq.com/


To find out how your business can sponsor a highway in Texas, contact us at 800.200.0003.

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